MONSTERS UNIVERSITY Topping Fandango's Buzz Indicator

By: Jun. 20, 2013
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According to Fandango, the nation's leading moviegoing destination, Disney/Pixar's "Monsters University" is topping the company's Fanticipation buzz indicator, with an impressive 94 out of 100 points, compared to 89 for Brad Pitt's action-thriller, "World War Z" and 88 for the Superman reboot "Man of Steel" in its second weekend.

Fandango's Fanticipation measures fan sentiment around the weekend box office line-up, with numerical scores that are calculated based on a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement.

"Monsters University" is currently selling 50% more tickets on Fandango than last year's top-grossing family film, Disney/Pixar's Academy Award-winning, "Brave," at the same point in the sales cycle. Based on a survey of more than 1,000 "Monsters University" ticket-buyers on Fandango:

· 98% had previously seen the original "Monsters, Inc.", but only 60% had seen it on the big screen;

· 89% say they plan to see the "Monsters University" because it's a Pixar film;

· 88% look forward to the Pixar short film presented before each of their movies;

· 86% pick "originality" as the key factor that makes them want to see each Pixar film;

· 77% say the film's "G" rating was an incentive for them to buy a ticket.


The weekend's other top new release, "World War Z" is on track with the advance ticket sales for Will Smith's 2007 sci-fi thriller, "I Am Legend," at the same point in the sales cycle. Based on a survey of more than 1,000 "World War Z" ticket-buyers on Fandango:

· 87% said the film's much-reported production history had zero impact on their decision to buy a ticket;

· 81% said Brad Pitt's involvement made them more excited to see "World War Z";

· 69% of "World War Z" ticket-buyers are fans of other zombie stories;

· Only 30% of ticket-buyers had read the book "World War Z" by Max Brooks.

To help moviegoers with their "Monsters vs. Zombies" weekend selections, Chief Correspondent Dave Karger breaks down the new releases on this week's episode of Fandango's "Weekend Ticket" video series. Also, in a special episode, Karger interviews Joss Whedon and Clark Gregg, director and star of "Much Ado About Nothing" (opening wide nationally this weekend), who talk about the "emotional explodies" of Shakespeare's original romcom. To find out more, check out "Weekend Ticket," available now for viewing atwww.fandango.com/weekendticket.

For parents who are looking for more information about this summer's top family movies, Fandango's "Family Room," (www.fandango.com/familyroom) provides age-specific movie recommendations and reviews, parent-focused features, movie trailers and videos, trivia activities, special offers, and access to mobile and online ticketing at more than 21,000 theater screens nationwide. Advance tickets are now on sale for "Despicable Me 2," one of the most highly anticipated family movies of the summer, opening in theaters on July 3.

About Fandango

Fandango, the nation's leading moviegoer destination and an NBCUniversal company, sells tickets to more than 21,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 34 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 41 million online and mobile visitors per month. Film fans find Fandango on Facebook atwww.facebook.com/fandango and on Twitter @Fandango.



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