AMC Theatres to Present MINDLESS BEHAVIOR: ALL AROUND THE WORLD, 3/15
AMC Theatres will offer Mindless Behavior fans an exclusive opportunity to participate in the journey that takes the teen Pop/R&B quartet from their beginnings to headlining their first major tour, when MINDLESS BEHAVIOR: ALL AROUND THE WORLD debuts in 117 AMC theatres on March 15.
The first theatrical release from top-ranked teen YouTube channel AwesomenessTV, MINDLESS BEHAVIOR: ALL AROUND THE WORLD will launch in conjunction with the debut of Mindless Behavior's new album via Streamline/Conjunction/Interscope Records, All Around the World.
"Mindless Behavior has tapped into a passionate fan base ready for the ultimate Mindless experience, sharing a concert movie with their friends and fellow fans and then owning the album," said Nikkole Denson-Randolph, vice president of alternative and special content at AMC.
Leading up to the release of the album and film, AMC Theatres is working closely with AwesomenessTV, Streamline/Conjunction/Interscope Records and Atom Factory on a nine-city promotional tour involving Q&A Screenings, radio station visits and grassroots marketing, which will be highlighted on AwesomenessTV's hit YouTube series Mindless Takeover and across all AwesomenessTV programming.
Advance tickets and group sales are available now at www.amctheatres.com.
About Mindless Behavior: All Around the World:
Mindless Behavior released their full-length debut album #1 Girl in September 2011 to critical acclaim on Streamline/Conjunction/Interscope Records. The album debuted in the Top Ten on the Billboard Top 200 chart, sold over 290,000 copies, 5.5 million ringtones, and over 845,000 singles while racking up over 156 million views on YouTube and amassing millions of adoring fans around the world. They have been crowned "the princes of social media" by Teen Vogue and have also had four #1 videos on BET's "106 & Park". From their early aspirations of becoming stars to fulfilling their wildest dreams, Mindless Behavior: All Around the World captures the movement that is 'Mindless Behavior,' which reminds us all that with hard work, confidence and the ability to embrace and celebrate your own individuality, we can all be 'Mindless' 24/7.
About AMC Theatres
AMC Theatres delivers distinctive and affordable movie-going experiences in 332 theatres and 4,804 screens throughout the United States. AMC operates 25 of the 50 highest grossing theatres in the United States, including four of the top five. AMC has propelled industry innovation and continues today by delivering premium sight and sound, and diverse content to an engaged audience in state-of-the-art buildings. www.amctheatres.com.
SOURCE: BUSINESS WIRE ©2014 Business Wire