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AMAZING SPIDER-MAN WEEK NYC Kicks Off on TODAY SHOW, 6/25

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In celebration of the release of THE AMAZING SPIDER-MAN™ on July 3, 2012, Columbia Pictures has partnered with some of NYC's premier cultural institutions to create Spider-Man Week in NYC, a seven-day calendar of events in all five boroughs.  The week includes a volunteer initiative as Spider-Man teams with his fellow New Yorkers to give back to their community by helping out people in need.

With special events at New York landmarks from the Empire State Building to the American Museum of Natural History to the Intrepid Sea Air & Space Museum, Spider-Man Week in NYC offers a chance to celebrate the film and the city that Spider-Man loves and protects.  For a full calendar of events, fans can visit www.spidermanweeknyc.com.

Commenting on the announcement, Diahann Billings-Burford, Chief Service Officer for NYC Service, said, "NYC Service is very excited to be partnering with Sony Pictures Entertainment and the cast of The Amazing Spider-Man in a national day of service that calls on all New Yorkers to volunteer and give back to their community. There will be projects occurring throughout all five boroughs, ranging from beautifying community gardens to CPR trainings. Join us, 'Be Amazing, Stand Up and Volunteer!'"

The week of events kicks off today, June 25 with the cast of The Amazing Spider-Man appearing on the Today Show Plaza.  That evening, there will be a Spider-Man event at Forbidden Planet, and the Empire State Building will light up in Spider-Man red and blue to encourage fans to Be Amazing, Stand Up and Volunteer the next day, Tuesday, June 26th.  Fans can log onto www.beamazing2012.com to register for this nationwide day of volunteering, which will support Stand Up To Cancer. With the support of NYC Service, the cast of the film will join thousands of New Yorkers to volunteer at locations throughout all five boroughs.

On Wednesday, June 27, Spider-Man will deliver the first spider to The American Museum of Natural History's newest exhibit, "SPIDERS ALIVE!"

All week long, special events have been scheduled all across the city. The Wildlife Conservation Society Zoos will feature Spider-Man themed scavenger hunts.  Spider-Man will visit children at NYC-area hospitals, in partnership with Lollipop Theater Network.  Madame Tussauds New York features the new Marvel Super Hero 4D experience and will offer $10 off admission; On Location Tours will give fans a chance to see some of the locations used in filming The Amazing Spider-Man with a special web-deal on their New York TV & Movie Sites tour; audiences can check out "Wild, Wonderful Spiders" at The New York Botanical Garden; the Sony Store will offer fun giveaways; and The Amazing Spider-Man programming will be featured at The Paley Center for Media.  Kids can take part in The Amazing Spider-Man-themed activities at the Brooklyn Children's Museum (Wednesday through Friday) and the Staten Island Children's Museum (Wednesday and Thursday); at Staten Island, visitors will also get a chance to meet Lucy, the museum's very own live tarantula.

On Saturday, June 30th, kids can visit the Sony Wonder Technology Lab for a Sci-Tech Workshop on Spider-Man animation, where they will learn the basic techniques behind stop motion animation to create their very own unique Spider-Man animated short to take home. Also on Saturday, at the Skyscraper Museum, kids will find out what running a newspaper is like by producing their own special-edition illustrated paper. The week will conclude on Sunday, July 1st at Spider-Man Square on the Intrepid's Pier 86 with fun activities and giveaways.

One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™.  Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew GarfieldEmma Stone, Rhys IfansDenis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field.  The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko.  Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.  The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field).  Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today.  Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets.  As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance - leading him directly to OsCorp and the lab of Dr. Curt Connors (Ifans), his father's former partner.  As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 159 countries. For additional information, go to http://www.sonypictures.com/


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