ABC's STORY OF FROZEN Improves Time Slot by 23% in Viewers

By: Sep. 09, 2014
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"Bachelor in Paradise" (8:00-10:01 p.m. - 5.0 million and 1.3/4 in AD18-49):
From 8:00-10:01 p.m., "Bachelor in Paradise" held steady week to week among Adults 18-49 (1.3/4).

ABC's "Bachelor in Paradise" stood as the No. 1 most social broadcast series Monday night with 17,427 tweets.

"Mistresses" (10:01-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49):
During the 10:00 p.m. hour, ABC's season finale of "Mistresses" was up week to week in Total Viewers (+16% - 3.7 million vs. 3.2 million) and held even in Adults 18-49 (0.9/3), drawing its biggest overall audience in 6 weeks - since 7/21/14.

TV Playback for Season 2: "Mistresses" is seeing bigger increases via TV playback during its second season, from its Live + Same Day to Live + 7 Day numbers. On average, ABC's "Mistresses" gains 60% in Adults 18-49 in its sophomore season, up from a 50% increase during its freshman season.

Tuesday
"The Story of Frozen: Making a Disney Animated Classic" (8:00-9:00 p.m. - 4.9 million and 1.1/4):
From 8:00-9:00 p.m., "The Story of Frozen: Making a Disney Animated Classic" made ABC the 2nd-most-watched TV network in THE HOUR and boosted its time slot by 23% in Total Viewers over the Net's average in THE HOUR this summer with all programming (4.9 million vs. 4.0 million). In addition, the special scored an 8-month high for ABC in the time slot with Kids 2-11 (1.4/5) - since 12/31/13.
Wednesday
"The Goldbergs - R" (8:00-10:00 p.m. - 3.8 million and 1.1/4 in AD18-49):
With four back-to-back encores from 8:00-10:00 p.m., ABC's "The Goldbergs" grew in each half-hour among Adults 18-49 (0.9/4 to 1.0/3 to 1.1/4 to 1.2/4).

"Modern Family - R" (10:00-11:00 p.m. - 3.4 million and 1.1/4 in AD18-49):
Among Adults 18-49, two repeat episodes of ABC's "Modern Family" during the 10 o'clock hour, outdelivered originals of CBS' "Extant" by 10% and NBC's "Taxi Brooklyn" by 22%.

Thursday
"The Quest" (8:00-10:00 p.m. - 1.9 million and 0.5/2 in AD18-49):
From 8:00-10:00 p.m. against NBC's Thursday NFL kickoff (Green Bay-Seattle), ABC's "The Quest" shot up week to week by 36% in Total Viewers (1.9 million vs. 1.4 million) and 67% in Adults 18-49 (0.5/2 vs. 0.3/1).

Friday
"20/20" (10:01-11:00 p.m. - 5.8 million and 1.1/4 in AD18-49):
Building on its "Shark Tank" lead-in at 10:00 p.m., ABC's "20/20" grew by double digits week to week in Total Viewers (+45% - 5.8 million vs. 4.0 million), Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) and Adults 25-54 (+33% - 1.6/5 vs. 1.2/4), delivering its biggest audience in 7 weeks and hitting a 5-week high with Adults 18-49 and a 6-week high with Adults 25-54 - since 7/18/14, 8/1/14 and 7/25/14, respectively.

The ABC newsmagazine, featuring a look at the life and passing of Joan Rivers, ranked No. 1 in its hour among key Adults (AD18-49-tie/AD25-54) and was the highest-rated program on Friday night with Adults 25-54. Also standing as the night's No. 1 newsmagazine, ABC's "20/20" dominated NBC's "Dateline" (9:00-10:00 p.m.) by 21% in Total Viewers (5.8 million vs. 4.8 million), 22% in Adults 18-49 (1.1/4 vs. 0.9/3) and 23% in Adults 25-54 (1.6/5 vs. 1.3/4).

Sunday
"Wipeout" (8:00-10:00 p.m. - 2.7 million and 0.9/3 in AD18-49):
From 8:00-10:00 p.m. opposite stiff competition from the season premiere of NBC's SUNDAY NIGHT FOOTBALL (Indianapolis-Denver), Fox's series debut of "Utopia" and CBS' "Big Brother" and "Unforgettable," ABC's season finale of "Wipeout" jumped 50% week to week in Adults 18-49 (0.9/3 vs. 0.6/2) to earn a 3-week high - since 8/17/14. The ABC unscripted series built by 25% from its first hour to second hour among Adults 18-49 (0.8/2 to 1.0/3).

"Shark Tank -RS" (10:00-11:00 p.m. - 3.4 million and 1.1/3 in AD18-49):
On Night 1 of ABC's "Shark Tank Week" against the end of the NFL game, a repeat "Shark Tank" built on its lead-in at 10:00 p.m. and beat out CBS' original drama "Reckless" in THE HOUR by 57% in Adults 18-49 (1.1/3 vs. 0.7/2). The encore "Shark Tank" hit a 9-week high for ABC in THE HOUR among Adults 18-49 - since 7/6/14.

WEEK NO. 50: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 3.6 No.1 NBC 11,060,000
No.2 FOX 1.8 No.2 CBS 5,920,000
No.3 CBS 1.1 No.3 FOX 5,000,000
No.4 ABC 1.0 No.4 ABC 3,720,000
No.5 CW 0.3 No.5 CW 1,010,000


Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 09/01/14.



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