Lyft Launches Ghost Mode with Sony Pictures to Celebrate GHOSTBUSTERS Release

You no longer need a jumpsuit and a proton pack to hitch a ride in the Ecto-1. In celebration of summer's highly anticipated reboot of Ghostbusters, in theaters July 15, todayLyft and Sony Pictures announce a collaboration to launch Ghost Mode, an option in the Lyft app that will offer Ecto-1 rides to passengers in cities across the country.

On Friday, July 1, and Saturday, July 2, from 10 a.m. - 8 p.m. local time, passengers in New York City, San Francisco, Los Angeles, Boston, and Washington D.C. can toggle into Ghost Mode and request a free ride in an Ecto-1 car. Ghost Mode will feature both original Ecto-1's from the new film as well as replicas.

Lyft passengers who catch a ride in Ghost Mode will also have the chance to take home in-car swag and giveaways, such as Hi-C Ecto Coolers and Ghostbusters-themed Twinkies by Hostess. Two lucky winners will take home the grand prize of two tickets each to theGhostbustersWorld Premiere in Los Angeles on July 9th.

"We're thrilled to see such a classic franchise return to theaters with an all-new cast and characters, and are equally as excited to team up with Sony Pictures to bring the movie to the streets," said Ethan Eyler, Innovation Brand Manager at Lyft. "Lyft loves to surprise and delight passengers with fun, memorable in-car experiences. Following the success of Back to the Future Mode, Zombie Mode, and Prank Mode, we expect this to be the best yet."

"Up until now,you had to be a Ghostbuster to catch aride in the Ecto-1," saidDwight Caines, president, Theatrical Marketing for Sony Pictures. "Ghostbustersis a great experience for all audiences, and now, with this amazing collaboration withLyft, moviegoers of all ages all across the country will be able to experience that feeling of being a Ghostbuster.No matter the destination, Lyftriders using Ghost Mode will be arriving in style."

To read more about Ghost Mode, visit the Lyft blog at blog.lyft.com/lyft-ghost-mode.

ABOUT LYFT Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 200 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to affecting positive change for the future of our cities.

ABOUT SONY PICTURES Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go tohttp://www.sonypictures.com.

Video - https://www.youtube.com/watch?v=LHI86_0kyqE&feature=youtu.be

Logo - http://photos.prnewswire.com/prnh/20160628/384477LOGO

SOURCE Lyft

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