VIDEO: Michael Cera, Sarah Silverman Launch JASH YouTube Channel
The channel, called JASH, was unveiled on Sunday at the SXSW festival in Austin, Texas. At the event, Cera and Silverman, as well as other founding members Tim Heidecker, Eric Wareheim and Reggie Watts hosted a BBQ brunch to introduce the project.
JASH will offer financing, editing facilities and other resources for comedians. Below, check out the channel's "Epic Intro Video"!