Entrepreneur Shares Strategies for Improved Business Performance

By: Dec. 16, 2014
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San Antonio, TX

CrossBooks is pleased to announce the upcoming nationwide release of Small Business Big Pressure: A Faith-Based Approach to Guide the Ambitious Entrepreneur by Darryl W. Lyons, CEO and cofounder of PAX Financial Group, LLC, a thriving independent firm based in San Antonio, Texas. Compiled from classroom lessons he has taught other business owners, the book lays out practical, proven strategies to improve business performance. Lyons also repeatedly emphasizes how critical it is for an entrepreneur to execute strategies while depending on God moment by moment.

"Many families strive for the American Dream of owning a business," said Lyons, who was raised by business owners. "Unfortunately, the business schools fail to teach the basics. Additionally, most business books focus on the entrepreneur being the source of all wisdom, joy, and peace. The lessons here point to God as the only source for those character qualities."

New York Times best-selling author and nationally syndicated radio show host Dave Ramsey has endorsed Small Business Big Pressure. He said, "Darryl Lyons is a rock star in the financial world, and he's built an incredible team and business that's helping a lot of people. This book is the playbook for how he did it-and how you can do it, too."

Lyons sites unemployment as a continuing concern in the United States and hopes his book, which lays out the fundamental process for how to build a business with God, will give people with unique God-given skills the confidence to take that next step in starting a viable business.

Small Business Big Pressure is available for pre-order exclusively through CrossBooks on LifeWay.com and is expected to release on January 5, 2015.

Darryl W. Lyons, a lifelong Texan, holds a degree in corporate financial management and accounting from St. Mary's University. "The Darryl W. Lyons Park" in San Antonio was named in honor of his service as Chairman for the city's Brooks Development Authority. Darryl and his wife, Caresse, have four children.

An imprint of B&H Publishing Group, CrossBooks offers a unique blend of traditional and self publishing. It serves a variety of Christian writers, from established authors to Christian leaders and first-time authors. As a ministry of LifeWay Christian Resources, CrossBooks is committed to unwavering principles of excellence and Christian faith. For additional information, please visit http://www.crossbooks.com.



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