CHINA'S SUPER CONSUMERS Lands on Amazon's September 'Best Books of the Month' List

GREAT NECK, N.Y., Sept. 18, 2014 /PRNewswire/ Co-Authors Savio Chan of Great Neck, NY and Michael Zakkour of Livingston, NJ, are generating buzz and praise for their collaborative work "China's Super Consumers." Prior to its September 22, 2014, release date the book landed Amazon's "Best Books of the Month" under its Business and Leadership category. Published through John Wiley and Son's and featuring firsthand accounts documented by business executives, case studies, original research and the authors' personal experiences, Chan's and Zakkour's "China's Super Consumers" offers a virtual gateway to China's growing economy and booming marketplace. Serving as a valuable resource for anyone seeking a clear understanding of how "China's Super Consumers" are changing the world and how to sell to them, the book provides an inside look at China's transformation and how Americans can successfully engage in China's marketplace. The book also puts into perspective the rise and success of Chinese companies such as Alibaba.com, JD.com and Dianping.com.

"The successful IPO of Alibaba.com, China's massive e-commerce site with hundreds of millions of users and which hosts millions of merchants and businesses, has sparked significant interest by Americans in China and Chinese consumers. Our book assists readers to understand the background and the emergence of China's super consumers on the world stage. Landing on Amazon's 'Best Books of the Month' for September before the book's release demonstrates that many people are intrigued and have a great desire to understand China's business growth and culture," said Savio Chan. "Through our book, we virtually transport readers directly into China's business world and at the same time provide them with a hands-on resource for appealing to Chinese consumers and succeeding in the Chinese marketplace."

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. "China's Super Consumers" explores the extraordinary birth of consumerism in China and explains who these super consumers are. "China's Super Consumers" offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy and - most importantly - why they buy.

In combination with its Sept. 22, 2014 release, Savio and Zakkour are embarking on a national tour to support the book and will be hosting several book discussion and launch events. Among those scheduled are a Sept. 30, 2014 New York Times VIP Book Launch in Manhattan NYC(private by-invitation only), an Oct. 7, 2014 Long Island Book Launch Dinner at Carlyle On the Green in Farmingdale, NY (public), an Oct. 22, 2014 Chicago Book Launch at the Mid America Club and an Oct. 23, 2014 Speaking and Book Signing event at VIZIO headquarters in Irvine, CA (public).

For information about public book events go to http://www.chinasuperconsumers.com/events.html
For more information about the book and its authors visit http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118834747.html or http://www.amazon.com/Chinas-Super-Consumers-Billion-Customers/dp/1118834747.

Media Contact:
Bill Corbett, Jr.
Corbett Public Relations
(516) 775-0435 EXT 1
wjcorbett@corbettpr.com
www.chinasuperconsumers.com

SOURCE Savio Chan and Michael Zakkour

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