Books-A-Million Launches Customer Appreciation Month

Books-A-Million is dedicating the entire month of April to its customers with special events, gift card giveaways and special savings for everyone, including kids, teachers and more. Customer Appreciation Month at Books-A-Million kicks off on Saturday, April 4 by celebrating teachers with Educator Week and wraps up with Geek Week, which will bring out the geek in everyone with Stars Wars events and comic book giveaways. Visit Books-A-Million Customer Appreciation Month online for complete details.

"Books-A-Million has great customers and we are excited to have an entire month dedicated to giving them these special events and giveaways," said Misty Fontenot, Senior Vice President of Operations for Books-A-Million. "From Star Wars fans to teachers, Customer Appreciation Month truly has something for all of our customers. We strive to give them the best and Customer Appreciation Month is a part of that."

The teacher celebration starts with an Educator Week kickoff event from 12-4 pm on Saturday, April 4 and ends Friday, April 10. Books-A-Million Educator Card holders will save 25% on select in-store items purchased during the week. Teachers can sign up for a Books-A-Million Educator Discount card by bringing their school ID to the store and registering during checkout.

Students will also be able to nominate their favorite teacher to win a $1,000 Books-A-Million gift card by visiting Books-A-Million's Facebook page. During the week, teachers can register to win Books-A-Million gift cards, a NOOK Glowlight, Rosetta Stone Spanish edition, and more.

Following up Educator Week is Millionaires Club Card week, which takes place from Saturday, April 11 to Friday, April 17. Customers that sign up or renew their Millionaires Club membership will receive a $10 reward card. Club members will receive a 10% off coupon for in-store purchases in addition to regular Millionaires Club discounts. Members will also receive a Books-A-Million tote bag with a purchase of $25 or more while supplies last.

Being a Millionaires Club member has exclusive benefits, including a 10% in-store discount, free shipping on www.booksamillion.com and more. Join Books-A-Million's Millionaires Club by visiting the Millionaires Club signup online.

On Saturday, April 18 through Friday, April 24, Books-A-Million becomes Kids-A-Million with events that will inspire and help to instill a love of reading. The kickoff on April 18 features an in-store storytime event featuring the Paw Patrol. Throughout the week there will be numerous prize pack giveaways and discounts on popular kid's books and toys.

Books-A-Million wraps up Customer Appreciation Month with Geek Week from Saturday, April 25 through Saturday, May 2. Star Wars fans will be treated to a May the Fourth Be With You special event on May 2 and Books-A-Million will treat comic book lovers with Free Comic Book Day on May 3.

To find a full list of events, discounts and giveaways, visit Books-A-Million Customer Appreciation Month online.

ABOUT BOOKS-A-MILLION

Books-A-Million, Inc. is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 257 stores in 32 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company's retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 44 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties, which presently include four retail shopping centers. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company's corporate website at www.booksamillioninc.com.

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