Bill Walton Offers Sales Growth Advice in Latest Book
Author and sales trainer Bill Walton brings 25 years of sales experience to financial advisors in his new, tools-based sales strategy book, Taming the Four-Headed Dragon: A Must-Have Guide for Financial Advisors: Get the Sales Growth YOU Need, the Clients YOU Want-All with Limited Time (published by iUniverse).
"I love to teach people how to sell," Walton reveals. "For over 25 years I've been coaching salespeople on how to grow their business and have spent the last 13 years coaching financial advisors. My work has not only helped advisors land more clients, but to do so systematically and with limited time." From a sales perspective, Taming the Four-Headed Dragon addresses some of the biggest challenges that financial advisors face, especially in times of slow economic growth. Walton, who was recently acknowledged by America's Premier Experts as a leader in his field, outlines four key activities that advisors need to master in order to grow a successful practice.
Using Walton's advice, readers will learn easy-to-implement strategies and tactics that will help them land clients and achieve their goals in a time-smart, focused manner. Walton includes real advisor stories and real-life solutions to illustrate his four activities in action, activities Walton calls "dragons."