Imperial Theatre gets new LED marquee

TheaterBoy7777
Broadway Star
joined:1/28/06

These were on Instagram. Looks like the Imperial is moving to an LED screen. I've always thought the Imperial needed an upgrade from the flats and floodlights. Interested to see how it looks, Ill snap some pictures when it goes up.
http://instagram.com/p/i4SW5nnsaK/







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Updated On: 1/10/14 at 03:23 PM
TheaterBoy7777
Broadway Star
joined:1/28/06




Checkout my Broadway Store! www.zazzle.com/BroadwayFlasher* Or My Broadway Marquee Instagram www.instagram.com/BroadwayFlasher
Updated On: 1/9/14 at 03:23 PM
Jordan Catalano
Broadway Legend
joined:10/9/05
RippedMan
Broadway Legend
joined:8/14/05
Boo, I hate the LCD screens. Takes all the fun out of seeing the actual poster.
CarlosAlberto
Broadway Legend
joined:6/29/10
I hate those LCD screens as well.

Boooooooooooooo!!!
nasty_khakis
Broadway Star
joined:3/15/07
I don't care for them either. I understand from a marketing standpoint they can be eye-catching and beneficial.

I feel they lose a bit of history replacing the old marquees, but they replaced the individual placard-letter marquees and we don't bemoan that. I don't want to stand in the way of innovation and hates the "eye sore" of the Eiffel Tower.
VotePeron
Leading Actor
joined:5/2/13
Pippin manages to use the LCD Marquee to the best it can, and the Imperials marquee/facade is tiny and small compared to everything else on that street. For a theatre that size, it deserves something more flashy than the lame marquee it's had. Happy for this change!
CATSNYrevival
Broadway Legend
joined:3/1/04
Part of me really wants to see the Les Miz artwork go up on the LED screen while the marquee still displays the "side-splitting romp" pull quote.
That's right! Underscore mother-fu@#ers!
ethan231h
Broadway Star
joined:5/5/11
I think that it would be an eye sore for the Imperial Theatre putting up an LCD marquee right next to the wonderful LCD pippin marquee at the Music Box. Also, walking from times square people wouldn't be ably to see the Imperial theatre lcd marquee they would only be able to see Pippin's, lastly the colors and photos of Pippin on the marquee are far more inviting then the ones that will be for Les Mis at the Imperial!

Updated On: 1/7/14 at 05:38 PM
everythingtaboo
Broadway Legend
joined:5/5/04
They're awful. In some places they work, but on a side street without all the crazy lights of 42nd Street or Times Square, they're blindingly distracting at night and photograph awful.


"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
RippedMan
Broadway Legend
joined:8/14/05
For Disney it totally makes sense to me. But not sure about this one. Eh. better than that Marquis marquee.
winston89
Broadway Legend
joined:6/18/06
I'm not going to lie, I was kinda hoping that with Les Miserables returning to the Imperial, that they would use the original (or at least a replica of it) marquee for when the show originally played there. I am not a fan of these electric marquees. Even though I am not totally in love with the one for The New Amsterdam, it doesn't really bother me that much since it blends in well with the rest of the video marquees/bright lights around it.

I love looking at the facades of different theatres, and have always viewed them as a sight for sore eyes in the eyesore that is Times Square. But, now with video marquees coming in to play, I am not sure how I feel.
"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll
RW3
Broadway Star
joined:7/20/13
Cameron Mackintosh is really putting a lot into this Les Mis revival
winston89
Broadway Legend
joined:6/18/06
I doubt that Cameron has anything to do with this. It's not like he's footing the bill for the marquee. I am sure, if anything, that the Shuberts wanted to do it and decided to wait until the end of 700 Sunday's run to do so. Simple as that.
"If you try to shag my husband while I am still alive, I will shove the art of motorcycle maintenance up your rancid little Cu**. That's a good dear" Tom Stoppard's Rock N Roll
bobs3
Broadway Legend
joined:4/8/12
Whether you like it or not -- the LED marquee is great marketing by the Shubert Org. While the show is running they can use it as advertising for the musical when it eventually closes they start advertising the next show at the Imperial or advertise other shows playing at Shubert houses on Broadway. I remember in the 1980s when a show would close the marquee for that show might stay up for months in front of a dark house until the next show came in.
jnb9872
Broadway Legend
joined:11/24/08
Bobs, that still regularly happens. SCANDALOUS' marquee was up through most of 2013 at the Neil Simon...
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
ARTc3
Broadway Star
joined:8/5/13
Personally, I love the lights and energy of Times Square. I love the Broadway theater marquees and I am comfortable with many of them going digital. In fact, the few that have already converted are wonderful as the designs projected on them are engaging.

As mentioned above, I don't think this is about the colors or content of Les Miserables as much as it is about the Shubert Organization updating their theaters. Digital displays are more flexible in that the content can be fluid and updated easily.

I like them.
ARTc3 formerly ARTc. Actually been a poster since 2004. My name isn't Art. Drop the "3" and say the signature and you'll understand.
WiCkEDrOcKS
Broadway Legend
joined:6/13/04
NOOOOOOO!!
Current Avatar: Tony-winner Idina Menzel, delivering a sucker-punch of an 11:00 number, "Always Starting Over," in IF/THEN.
theaterfan862
Featured Actor
joined:5/10/10
I wasn't a fan of the original marquee, but the LCD screens are even worse! Times are changing so what can you do?
TheaterBoy7777
Broadway Star
joined:1/28/06

http://instagram.com/p/i9X_F9Hse8/
The new LED marquee is up now just waiting for it to be turned on


Checkout my Broadway Store! www.zazzle.com/BroadwayFlasher* Or My Broadway Marquee Instagram www.instagram.com/BroadwayFlasher
Updated On: 1/9/14 at 03:31 PM
adamgreer
Broadway Legend
joined:3/18/05
Les Mis is a "side-splitting romp!"?

"All our dreams can come true, if we have the courage to pursue them"
~Walt Disney

"It's kind of fun to do the impossible."
~Walt Disney

My name is neither "adam" nor "greer."
everythingtaboo
Broadway Legend
joined:5/5/04
Are those dressing room windows next to the marquee? Whoever sits there will probably be miserable and need blackout shades when that sucker lights up.


"Hey little girls, look at all the men in shiny shirts and no wives!" - Jackie Hoffman, Xanadu, 19 Feb 2008
mjohnson2
Broadway Star
joined:11/2/13
Woah they changed the shape of the marquee to be much taller. That may be an issue. The Broadway Theatre also has a really tall marquee and some of the marquees are really bad for that theatre (Sister Act).
Please note: any opinions regarding shows or otherwise that are stated by this account, no matter how they are presented represent a personal opinion and should not be taken as an attempt to convey facts and disagreement with my opinion is not only welcome but I highly encourage it to inspire lively and healthy debate.
bwayphreak234
Broadway Legend
joined:7/4/10
That looks fvcking stupid.
"There’s nothing quite like the power and the passion of Broadway music. "
RW3
Broadway Star
joined:7/20/13
Why couldn't they make the top like Mary Poppins marquee?
tmbyru
Stand-by
joined:12/4/11
Imperial Theatre gets new LED marquee
Posted: 1/10/14 at 11:28am
bwayphreak234... I agree. I'm not a fan of the LED signs... they are hard to photograph and they take away from the Broadway artwork feel. Ugh. Another modernization at the expense of nostalgia

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