WICKED Celebrates Its Highest Grossing Year To Date At Apollo Victoria Theatre

By: Jan. 05, 2010
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Recently named "Best Musical of the Decade" by Entertainment Weekly, the hit musical WICKED at London's Apollo Victoria Theatre enjoyed its highest grossing year to date in 2009, grossing an incredible £27,333,991 at the Box Office (up almost £100,000 from 2008). The musical has taken in excess of £90 million at the UK Box Office since its London premiere in September 2006.

Now in its fourth year, "the hugely popular musical" (The Times) celebrated its 1000th performance on Saturday 14 February 2009 and welcomed its 2 millionth theatregoer on 11 May 2009. The production entered its fourth year on 27 September 2009.

Also in 2009, WICKED won the Visit London Award for Best Family Fun and has been short-listed as Best West End Show by theatregoers voting online until the end of January 2010 at Whatsonstage.com (http://awards.whatsonstage.com). The show's current leading ladies, Dianne Pilkington and Alexia Khadime, were honoured as Women of The Future at the annual Woman of the Future Awards and the musical, in partnership with Westfield, set a new Guinness World Record for the world's largest Halloween gathering as part of its annual ‘Wicked Day' celebrations.
UK Executive Producer Michael McCabe said "The public's incredible enthusiasm and support for Wicked has swept us along on a huge wave of success since we opened in 2006. To see our business continuing to climb year-on-year is really incredible and we are enormously grateful to the millions of people who have bought tickets to date and especially to those who made 2009 our best year yet".

Winner of over 30 international awards, productions of WICKED are currently playing in North America (4 productions), Germany, Japan and Australia and have grossed well over £1billion.

WICKED has music and lyrics by Stephen Schwartz, a book by Winnie Holzman and is directed by Joe Mantello. WICKED is based on the novel, Wicked - The Life and Times of the Wicked Witch of the West, by Gregory Maguire.

Official UK website: www.WickedTheMusical.co.uk
Apollo Victoria Theatre, Wilton Road, London, SW1V 1LG

WICKED proudly supports Magic 105.4's Cash For Kids charity and the Anti-Bullying Alliance.



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