Based on Nielsen national fast program ratings for last week (Monday, February 17 - Friday, February 21), NBC's TODAY has scored ratings gold once again with live broadcasts from Olympic Park in Sochi. TODAY averaged 5.866 million total viewers, topping GMA's 5.588 million by +5% (+278,000 viewers), which is a larger advantage over GMA than the first week of the Winter Olympic Games. In the key demo A25-54, TODAY averaged 2.317 million viewers, +7% (+145,000 viewers) more than GMA's 2.172 million. This marks the second straight week TODAY has been the number-one morning program.
Versus its pre-Olympics 1Q average, TODAY massively grew its total viewer gap with GMA by 141%, and its A25-54 viewer gap by 183%. TODAY also grew both its total viewer and key demo overall deliveries. TODAY Highlights for the week of February 17-21, 2014: TODAY averaged 5.866 million total viewers, topping GMA's 5.588 million by +5% (+278,000) · TODAY's P2+ advantage is wider than Olympic week #1's official finals (+3%, or +165,000)Videos