THE FLOP HOUSE, Workshops on Marketing, Producing and More Set for Commercial Theater Institute's 2014-15 Season

By: Sep. 15, 2014
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Tom Viertel, Executive Director of Commercial Theater Institute (CTI), has announced the 2014-2015 Season. CTI is the theatre industry's leading training and professional development program which covers a wide range of topics and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award- winning producers. CTI programs include a 14-week program that explores producing in-depth, a 3-day intensive introduction to producing and half-day or one day workshops on specialized topics. More to be announced!

"In addition to CTI's many informative and fun offerings planned for the 2014 -2015 season, future producers and investors will also have a chance to network with many of Broadway's top professionals. It's a great way to get started or to keep moving forward," said Mr. Viertel. "This is one of the most magical things you can do in life."

For details and schedules of all CTI programs, call 212.586.1109 or visit www.commercialtheaterinstitute.com Follow on Twitter @CTIPrograms and facebook.com/CommercialTheaterInstitute.


Fall Seminars:

NEW: The Flop House:

Wednesday, October 29, 2014 from 7:00pm - 9:00pm

The Flop House is a chance to hear how Broadway's top producers have coped with a flop and how they have used their experiences as a source of strength (or not). The panel will be moderated by Nancy Coyne (CEO, Serino Coyne) and will include a panel of Broadway producers.

Touring 101

Thursday, November 6, 2014 from 10:00am - 5:00pm

This full day seminar is a basic guide to producing a tour from the perspective of producers and general managers. Information from local presenters who take much of the financial risk to booking agents who weave a tour route that tries to serve the production's best interests. This course is indispensable for anyone with ambitions to produce for the road.

Spring Programs:

CTI's 14-week program on Advanced Topics for Commercial Producers and Managers Monday evenings from 7:00pm - 10:00pm between January 19 and May 4, 2015

The chance to meet some of the most successful producers on Broadway and many of their distinguished colleagues, from Tony Award winning members of creative teams to executives from Broadway's top advertising agencies and marketers. In-depth discussions and detailed interactive presentations provide a well-rounded understanding of the ins-and-outs of producing.

Admission is limited to 27 participants who must be nominated by a working management member of the professional theatre community. Applications are available (click here) and are due no later than Monday, December 8th, 2014 at 6:00PM.

3-day Intensive: An Introduction to Commercial Producing

Friday, April 17 - Sunday, April 19, 2015

A comprehensive overview of producing for the commercial theater and an excellent networking opportunity, this program explores all of the most important aspects of producing for Broadway. It is suitable not only for those who seek a career in producing but also for those interested in investing in Broadway.

Additional upcoming CTI programs:

Marketing and Measurement: Full Day Workshop

Friday, February 27, 2015

Leading industry experts will guide the class in strategic planning, digital vs. traditional media, dynamic pricing, distribution channels and much more.

Physical Production: Full Day Workshop

Thursday, March 19 and Friday, March 20, 2015

An exclusive behind-the-scenes look into what goes into mounting a Broadway production. Will include both classroom time with designers as well as a backstage visit to a working Broadway theater and a scenic shop. Limited enrollment by application only.

Exploiting Your License: Half Day Workshop

Friday, May 1, 2015

A Producer's revenue stream extends beyond Broadway. This seminar covers both legal and structural aspects of licensing agreements.

Investor Relations: One Day Workshop

Friday, May 15, 2015

Top industry professionals share their secrets on how they find investors, develop their pitch, and maintain ongoing relationships with investors.

Workshops, Readings, Showcases: One Day Workshop

Friday, June 5, 2015

This seminar covers the many options to develop work including union rule basics and budgets.

Who Gets What?: Half Day Intensive Seminar

Friday, June 12, 2015

Where does the money go? This seminar guides through co-producer deals, front money deals, royalty pools, torchbearer points, producer royalties, general manager fees, investor incentives and more.

THE COMMERCIAL THEATER INSTITUTE (CTI), now in its 33rd year, is a project of The Broadway League and Theatre Development Fund (TDF). The nation's only formal program, which specifically trains commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. For details and schedules of all CTI programs, visit www.commercialtheaterinstitute.com or call 212.586.1109. Facebook: become a fan of CTI and follow on Twitter @CTIPrograms.

THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The League's 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook. BROADWAY.ORG is the League's new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android. The Broadway League annually presents the Antoinette Perry "Tony" Awards, one of the most coveted awards in the entertainment industry, with The American Theatre Wing.

THEATRE DEVELOPMENT FUND, a not-for-profit service organization for the performing arts, was created in the conviction that the live theatrical arts afford a unique expression of the human condition that must be sustained and nurtured. It is dedicated to developing diverse audiences for live theatre and dance, and strengthening the performing arts community in New York City. Since 1968, TDF's programs have provided over 85 million people with access to performances at affordable prices and have returned over $2.2 billion to thousands of productions. Best known for its TKTS Discount Booths, TDF's membership, outreach, access (including its newly formed Autism Theatre Initiative) and education programs - as well as its Costume Collection - have introduced thousands of people to the theatre and helped make the unique experience of theatre available to everyone, including students and people with disabilities. Recent TDF honors include a 2011 Mayor's Award for Arts and Culture, a 2012 Tony Honor for Excellence for its Open Doors Arts Education Program, a 2012 New York Innovative Theatre Award for its support of the off-Off Broadway community and a 2013 Lucille Lortel honor for "Outstanding Body of Work" in support of the Off Broadway community. For more information go to: www.tdf.org.


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