Staples to Sell THE OFFICE's 'Dunder Mifflin' Copy Paper

According to the Hollywood Reporter, the Staples-owned company Quill.com has reached a licensing agreement with NBC Universal that will enable them to use the brand name 'Dunder Mifflin' for their copy paper.  The name refers to the fictional paper company featured on the hit NBC comedy show, THE OFFICE. 

The packaging for the product will include slogans that come directly from the show such as "Our motto is, Quabity First" and "Get Your Scrant on.”  NBC Universal will reportedly receive 6 percent of the sales from the Dunder Mifflin brand. Due to increasing use of email and PDF's, sales of copy paper are currently decreasing. The company hopes that using the name from the popular NBC show will attract customers to its product line. 

This is not the first time that products have featured the names from film and TV shows.  The successful restaurant chain "Bubba Gump's" came from the hit movie 'Forest Gump' and more recently, Bertie Bott's Every Flavor Beans, became a successful product line after it appeared in the Harry Potter film series

To read the article in its entirety, click here.

Test and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia?	Play the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
How well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends.	Can you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!