Sachin + Babi Names Sal Khokhar as New CEO

Sachin and Babi Ahluwalia, the designers behind Sachin + Babi, ANK and Ankasa, announced the appointment of Sal Khokhar as CEO. Sal is joining the company after being Principal at Koka Consulting for the past 13 years, where clientsrangedfrom Adidas Y-3, Emmanuel Ungaro, and Donna Karan. At Koka,he worked directly with industry CEOs onexecuting key growth plans that involved portfolio optimization through licensing, brand repositioning, and emerging market expansion. Prior to Koka Consulting, Sal held senior roles at Donna Karan and Calvin Klein.

"Babi and I believe that Sal's knowledge and valuable understanding of the industry will help bring the company to a new level. We're excited about seeing our vision come to fruition with great partners like Sal," said Sachin Ahluwalia, Founder and Designer.

Sal will be responsible for implementing a clear growth trajectory for the company that involves category extensions, international expansion, and a strong marketing initiative.

"It's a pleasure to work with the team here. They have laid a solid framework to allow the brand to grow. My plan is to utilize the company's corestrengthsandoffer the marketa very special product at agreat price with a clear point of view," says Sal Khokhar.

Tasteful. Modern. Wearable. Energetic Lifestyle.

Sachin + Babi was introduced in 2009 by Sachin and Babi Ahluwalia. The two met in 1994 while studying at New York's Fashion Institute of Technology; they graduated, married and launched ANK International, a creative resource for embroidery and design. Theirelaboratetextiles andembroideriesare usedby the industry's most esteemed fashion houses, including Oscar de la Renta, CarolinaHerrera, Alexander Wang, Lanvin, SaintLaurent and Nina Ricci.

The company has evolved significantly from it's inception by building theEveningwear part of the business under Noir by Sachin + Babi while continuing to grow the advanced contemporary offering into a full range of apparel and accessory classifications. The emphasis remains on rich textures and prints, luxurious Italian fabrics, and embroidered details.Taking the ordinary and everyday wardrobe and elevating it. Subtle details are what make Sachin + Babi unique and draw the attention of our client's eye -she sees the value and quality in our clothes.