Nasty Gal Introduces Free Overnight Shipping

By: Mar. 25, 2013
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Popular LA-based e-tailer Nasty Gal are joining Amazon in disrupting e-commerce by offering free shipping on all overnight orders of more than $150, reports Tech Crunch.

Last year Nasty Gal raised $50 million in funding and is using some of that money to bank roll the limited time overnight shipping. "We are now confident we can support [these initiatives] from an operational perspective," founder Sophia Amoruso told Tech Crunch. "The reason we chose to do overnight is part of my vision to give our customers what they want when they want it. They can talk to us in real time, shop in real time, and now wear Nasty Gal in what's pretty close to real time. That's a really exciting and rare thing in the world of e-commerce."

Instant gratification is one hurdle e-commerce has yet to fully jump. Nasy Gal's free overnight shipping is the first of hopefully many sites to offer this better and faster (and cheaper) shipping option.

Nasty Gal is encouraging customers to order several possible sizes in order to reach the $150 mark and then they can return the items that don't fit. Plus, plenty of items on Nasty Gal already retail for over $150 so the minimum spend doesn't necessarily demand a large quantity buy and therefore adding the hassle of a return process.

Nasty Gal's aesthetic isn't necessarily for everyone, but this new free overnight shipping will hopefully encourage other sites to follow suit. The offer is geared to get you on the site shopping whether you buy lots of small ticket items or you splurge on a something larger. Either way the instant gratification, the sale for the site is all a win win.


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