NBC's SOUND OF MUSIC LIVE! Adds 3 Million Delayed Viewers
According to the New York Times, in the first three days of delayed viewing, NBC's SOUND OF MUSIC LIVE! has added close to three million viewers, bringing the total number of viewers to 21.3 million. In addition, the broadcast added another full rating point among the coveted 18 - 49 demographic.
With a 5.5 rating for that age group, the broadcast is now second only to CBS's comedy hit "The Big Bang Theory" among all entertainment shows which have aired on network television thus far this season.
Among affluent households, the special msuical presentation averaged a 6.8 rating in homes making $100,000 or more a year, which is approximately 45 percent higher than the average for a network show.
NBC announced yesterday that it will air a rebroadcast of "The Sound of Music" this Saturday night. Network execs have also confirmed that another live musical presentation is in the works for 2014.
Starring country music star Carrie Underwood as 'Maria,' the cast featureed Audra McDonald ("Private Practice"), who has won five Tony Awards and two Grammys, as Mother Abbess; Stephen Moyer ("True Blood"), played Capt. Georg von Trapp; Tony Award winner Christian Borle ("Smash"), who portrayed von Trapp family friend Max Detweiler; and Tony winner Laura Benanti ("Go On"), who portrayed Elsa Schrader, the captain's one-time fiancee.
"The Sound of Music," music from the NBC Television event, included studio recordings for all of the musical numbers that are performed by the cast members in the live broadcast, including Rodgers and Hammerstein favorites "The Sound of Music," "My Favorite Things," "Do-Re-Mi," "Sixteen Going on Seventeen" and "Climb Ev'ry Mountain," among others.
Executive producers for the telecast were Neil Meron and Craig Zadan ("Smash," "The Academy Awards"). Directors are Rob Ashford ("Evita") and Beth McCarthy-Miller ("30 Rock"). David Chase ("Cinderella") serves as musical director.The soundtrack is licensed through the NBCUniversal Television Consumer Products Group.
Photos by: Will Hart/NBC