NBC News & MSNBC Together Beat All Other Networks on Night Two of DNC

More Americans turned to NBC News and MSNBC combined for coverage of the second night of the 2016 Democratic National Convention than any other broadcast or cable television network.?According to Nielsen Media Research data,?the two networks drew a combined total of 9.1 million total viewers from 10-11:15 p.m. ET, including a total of 3.1 million viewers in the key news demographic of A25-54.
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The NBC News broadcast network coverage (10-11:15 p.m.) averaged 5.3 million total viewers, outperforming ABC by +1.8 million (+52%) and CBS by +2.3 million (+79%). Among A25-54 viewers, NBC News averaged 1.9 million viewers, leading ABC by +826,000 (+75%) and CBS by +1 million (+117%). In A18-49, NBC averaged a 1.2 rating, beating the combined ratings of ABC (0.5) and CBS (0.7).

NBC was the only broadcast network to grow from day one of the 2016 DNC in total viewers (+23%, +1 million) and A25-54 (+11%, +193,000). It was also the only network to grow from the Tuesday of the 2012 DNC in total viewers (+6%) and A25-54 (+0.5%).

MSNBC topped FOX News, ABC, and CBS across the board during the 10-11:15 p.m. ET speeches, drawing an average of 3.8 million total viewers and 1.2 million viewers A25-54. MSNBC also beat Fox News across the board during full primetime coverage from 8-11 p.m. ET with 3.2 million total viewers and 918,000 million viewers A25-54. ?

Holt anchored NBC News's primetime coverage of the Democratic National Convention, joined by Savannah Guthrie and Chuck Todd. NBC News correspondents Tom Brokaw, Hallie Jackson, Jacob Soboroff and Kristen Welker also contributed to the network's primetime coverage. Holt will anchor live inside the convention hall through Thursday. Rachel Maddow and Brian Williams anchored MSNBC's coverage from New York, joined by Chris Matthews and the full team of NBC News and MSNBC correspondents and contributors in Philadelphia. ?

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