PHOTO FLASH: Music Theatre International and Subplot Studio Partner to Develop Customizable Show Posters!

Leading theatrical licensor Music Theatre International (MTI) and renowned creative agency Subplot Studio have partnered to revolutionize the way theatrical organizations market their musicals to patrons with the premiere of a new marketing resource.

Subplot Studio's team has created an easy-to-use online tool that allows licensees to easily customize show posters with their organization name, show dates, times, credits and contact information. Once customized, posters can be instantly downloaded as a print-ready PDF. Customers can also purchase high-quality printed posters, layered digital artwork and social media graphics to support online marketing efforts.

"We're excited to eliminate an obstacle that many of our customers encounter when producing a show. The time, budget and resources required to create marketing pieces from scratch are not always available. By partnering with Subplot Studio, MTI is now able to offer a library of beautifully designed show posters that are affordable and can be customized in minutes," stated MTI's Senior Operations Officer, John Prignano. "No design skills are required, which we think will make a lot of people very happy!"

"MTI's commitment to ensuring their customers' success is very much in alignment with our mission," said Subplot Studio's CEO, James apRoberts. "We started Subplot Studio to positively impact the performing arts by making exceptional design attainable, even on a tight budget. We're excited to be collaborating with MTI to help more organizations successfully promote their shows."

The MTI + Subplot Studio collection debuts with templates for a number of Disney musicals including Beauty and the Beast, The Little Mermaid as well as Broadway Junior™ musicals The Lion King JR. and The Jungle Book KIDS. Classic musicals Annie and Into the Woods, as well as modern favorites Seussical and Shrek are also included in the premiere collection, with more templates and shows to be added in the coming weeks and months.

Click here for more information on how the process works and to view the collection of Customizable Show Posters.

Music Theatre International (MTI) is one of the world's leading theatrical licensing agencies, granting theatres from around the world the rights to perform the greatest selection of musicals from Broadway and beyond. Founded in 1952 by composer Frank Loesser, and orchestrator Don Walker, MTI is a driving force in advancing musical theatre as a vibrant and engaging art form.

MTI works directly with the composers, lyricists and book writers of these musicals to provide official scripts, musical materials and dynamic theatrical resources to over 70,000 professional, community and school theatres in the US and in over 60 countries worldwide.

MTI is particularly dedicated to educational theatre, and has created special collections to meet the needs of various types of performers and audiences. MTI's Broadway Junior™ shows are 30 and 60-minute musicals for performance by elementary and middle school-aged performers, while MTI's School Editions are musicals annotated for performance by high school students.

Subplot Studio empowers drama programs and community theatres to promote plays and musicals with professionally designed, customizable artwork. Subplot Studio launched in 2011, and introduced the concept of customizable poster designs and artwork for more than 100 popular plays and musicals to the theatre industry.

The streamlined approach to poster design is unlike anything else available in the industry, and the designs are recognized for their effectiveness and creativity. In just minutes, customers can choose a poster design, add their unique show information and logo, and download a high-resolution, print-ready PDF. It's fast, easy, affordable and customers love it.

Check out some of the options from the official MTI Collection below, and for the full collection, click here.