Murad Makes It Even Easier to Look Younger and More Radiant

Murad, Inc. launched three new product additions to its award-winning Environmental Shield line; Instant Radiance Eye Cream, clinically proven to minimize the appearance of dark circles by 30% in just 15 minutes and by 48% with continued use*; Advanced Active Radiance Serum, clinically proven to improve brightness, clarity and radiance by 60% in less than one week*, and Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++, a portable sun stick that provides hydration, sun spot prevention, and powerful SPF protection.

As part of Murad's Environmental Shield line, ideal for those who suffer from dark circles, age spots, sun spots and hyperpigmentation, each of these three new products feature a unique combination of efficacious ingredients which work to restore and renew environmental aging caused by sun damage, free radicals and other external stressors, while protecting it from future damage.

"Aging is a fact of life, but looking your age is not. Environmental damage can occur anywhere - even while in the office - and much of what we perceive as aging skin is actually caused by environmental damage that can be controlled, treated and prevented," said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. "To combat this type of damage, it is important to our overall health that we are getting the nutrients we need - both topically and internally. With the development of these three new formulas we are able to address the topical component by offering effective products that utilize powerful antioxidants to protect and repair the skin."

Featuring Resilient-C Complex, Murad's proprietary technology that delivers multiple forms of pure Vitamin C in its most stable form directly to the skin and maximizes collagen production, Advanced Active Radiance Serum is a reformulation of its prior generation and now contains Hexapeptide-2, a skin brightening peptide along with Indian Fig which boosts skin clarity and encourages cell renewal to keep skin radiant and luminous. Also featuring Resilient-C Complex, Instant Radiance Eye Cream is formulated with light diffusers to visibly reduce the appearance of dark circles along with Retinyl Palmitate to brighten skin and Tangerine Butter to lock in moisture, smooth skin and minimize the appearance of fine lines and wrinkles. Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++, which also contains Tangerine Butter, is a convenient sun stick containing essential antioxidants to defend and protect skin against free radical damage and dehydration as well as Broccoli Extract which stimulates the skin's natural defense against UV damage.

"At Murad, we are continuously working to develop multi-purpose products containing high-performance ingredients," said Jeff Murad, Vice President of Product Development. "With Advanced Active Radiance Serum and Instant Radiance Eye Cream, we are particularly excited about the use of Resilient-C Complex, which delivers Vitamin C that is 50 times the potency of its prior generation, and with Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++, we are thrilled to announce that this is the first product that utilizes Broccoli Extract, which has been shown to stimulate the skin's natural defense against UV damage in the long term; in fact, the effects have been shown to last up to a week after initial application. We are confident that these new products are going to strengthen the results already seen by users of our Environmental Shield line, as well as for those who are trying them for the first time."

Instant Radiance Eye Cream (0.5 FL OZ, $68.00), Advanced Active Radiance Serum ($89.00 for 1.0 FL. OZ.) and Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++ ($25.00 for 0.33 OZ.) will all be available at Murad Inclusive Health Spa, Murad.com, Sephora, Ulta, and leading salon and spa locations beginning May 2013. For more information on Instant Radiance Eye Cream, Advanced Active Radiance, Essential-C Sun Balm Broad Spectrum 35 | PA+++ or any Murad products, call 1-800-33-MURAD or visit www.Murad.com.

About Murad, Inc.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living. All Murad products and services are based on The Science of Cellular Water, Dr. Murad's unified theory of health and aging. Sold in 41 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @MuradCares on Twitter.