Kardashian Beauty Licensee Boldface Files Appeal for Khroma

By: Mar. 25, 2013
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The Kardashian beauty woes continue. WWD reported that "Boldface Licensing + Branding, holder of the license for Khroma Beauty by Kourtney, Kim and Khloé, has filed an appeal in the Ninth Circuit to stay a preliminary junction blocking the manufacture, sale and marketing of Khroma Beauty ordered by the U.S. District Court for the Central District of California Judge Audrey Collins." The judge had immediately stayed the preliminary injunction pending appeal.

Last year Boldface filed a lawsuit to establish that Khroma Beauty does not infringe on Lee Tillett Inc.'s, a Florida based company, trademark that sells Kroma Makeup. Boldface attorneys argued to the Ninth Circuit court that if the preliminary injuction (that stems from the original trademark dispute) is not lifted, they stant "to lose tens of millions of dollars, and will likely be put of out business."

Khroma Beauty products range in price from $6.49 to $19.99 are available at stores like CVS, Walgreens and Duane Reade. The appeal court documents state that "there are currently millions of units in warehouse or on order, worth tens of millions of dollars." In the lower court, Collins agreed that an injunction could amount to millions of dollars in losses for Boldface, but also said withholding an injunction "will destroy Tillett's business, which it has built over a decade, causing losses of hundreds of thousands" and perhaps millions.


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