H&M Lays Down the Law for Isabel Marant Launch

It's only eight days and counting until the Isabel Marant collection finally hits select H&M stores worldwide. And if you couldn't already feel the anticpation in the air, H&M has launched a dedicated microsite to amp it up. The site features photos of the line, a countdown clock and video.

On the micro site, H&M explains all the rules you need to know in order to conquer the launch. H&M locations carrying the collection will open at 8am local time on November 14, while the online shop will begin offering the collection at 12pm EST. H&M explains that they will again be using a wristband system to organize the shoppers. The first 300 people in line will be broken down into groups of thirty and each will be given a colored wristband that corresponds to their group. Then, each group will have 15 minutes to shop the collaboration, with five minute breaks between groups while staff, presumable, straightens and restocks. After three and a half hours, the collaboration will open up to everyone.

H&M will also be enforcing a purchase limit to try to curb resellers. Each shopper can only purchase one item per style and returns will be accepted for three days after the collection's release.