Edun named Danielle Sherman as creative director, succeeding Sharon Wauchob, who designed the label for six seasons. Wauchob is leaving to focus on her namesake collection.
Sherman has been with Alexander Wang since 2008 where she most recently served as design director of the men's and women's T by Alexander Wang lines. Earlier, she cofounded The Row with Ashley and Mary-Kate Olsen."Coming from her success with two well-respected brands, Danielle brings her experience and strong design sensibility to Edun," said Ali Hewson, who founded the brand with her husband, U2 front man Bono, in 2005. "Bono and I are impressed by her creativity and believe her unique approach and vision will help grow the brand."LVMH Moët Hennessy Louis Vuitton acquired a 49% stake Edun in 2009, with Bono and Hewson retaining a 51 percent share.
"The appointment of Danielle as full-time creative director marks a step-change in the development of Edun as a brand of fashion and meaning," said Antonio Belloni, managing director at LVMH and a member of Edun's board.
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