BaubleBar Debuts Sparkling Essentials

By: Oct. 16, 2013
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BaubleBar is branching out with a new 12-piece collection, called Sparkling Essentials, with the help of Swarovski Elements. The pieces are set in antiqued gold metal with Swarovski crystals and range from $25 to $85. The collection will be reprised each season and will include one limited-edition design - the first of which is a crystalline snake bangle - for $100.

About Bauble Bar:

Amy Jain and Daniella Yacobovsky started BaubleBar with a singular mission: create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point.

But how? They strip out the overhead and source their products directly, to avoid any middleman mark-up. (Did you know most retailers mark jewelry up as high as 20x above cost?) But their access allows them even more flexibility than just price: they work closely with their suppliers to introduce new product on a constant basis, and to tailor their selection based on real-time feedback they get from shoppers.


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