ABC WORLD NEWS Delivers Best Weekly Adults 25-54 Demo Rating in Three Years

By: Feb. 04, 2014
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For the week of January 27, 2014, "ABC World News with Diane Sawyer" averaged 9.400 million Total Viewers and a 2.3 rating/8 share/2.703 million in Adults 25-54, according to Nielsen Media Research. Growing for the 2nd straight week (9.174 million and 2.479 million, respectively, on w/o 1/20/14) in both Total Viewers (+2%) and Adults 25-54 (+9%), "World News" scored its strongest news demo performance in 3 years - since w/o 1/31/11.

For the 4th time in the last 5 weeks, "World News" posted year-to-year increases in both Total Viewers (+8%) and Adults 25-54 (+21%) - 8.668 million and 2.242 million, respectively, on w/o 1/28/13. In fact, "World News" is up the most year to year in Adults 25-54 compared to "CBS Evening News" (+15%) and "NBC Nightly News" (+11%).

"World News" ranked No. 1 twice during the course of the week for the 2nd consecutive week in Adults 25-54, leading "NBC Nightly News" on Monday by +31,000 demo viewers (3.107 million vs. 3.076 million on 1/27/14) and on Wednesday by +59,000 demo viewers (2.990 million vs. 2.931 million on 1/29/14). Further, "World News" aired the week's No. 1 Adults 25-54 telecast with its Monday airing.

In addition, "World News" delivered its Top 3 Adults 25-54 telecast of the season on Monday (3.107 million), Wednesday (2.990 million) and Tuesday (2.914 million), respectively. In fact, "World News" Monday airing was its top single-day news demo telecast in 3 years - since 2/1/11.

"World News" slashed its Adults 25-54 margin with "NBC Nightly News" year to year by more than half (-62% - 118,000 vs. 310,000). In fact, "World News" has cut its news demo gap with "NBC Nightly News" from the year-earlier week by double-digits for the last 6 weeks.

Season to date, "World News" is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+2%), delivering its most-watched season in 5 years - since the 2008-09 season. "World News" also stands as the only evening newscast to improve its demo performance from the previous season compared to "CBS Evening News" (-7%) and "NBC Nightly News" (-3%).

In addition, "World News" is narrowing its season margin with "NBC Nightly News" in Adults 25-54 by double digits (-28% - 255,000 vs. 356,000) compared to its season margin from the same point last year. In fact, "World News" is posting its smallest news demo margin with the NBC program in 5 years - since the 2008-09 season.

"World News" has nearly doubled its Adults 25-54 lead over "CBS Evening News" versus its year-ago season lead (+93% - 340,000 vs. 176,000).

For the week, "ABC World News" beat the "CBS Evening News" by 1.043 million Total Viewers and by 407,000 Adults 25-54.

"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online:@DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of January 27, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS

ABC WORLD NEWS 9,400,000 2.3/8; 2,703,000 1.4/5; 1,806,000 6.1/11

NBC NIGHTLY NEWS 10,474,000 2.4/8; 2,821,000 1.6/6; 2,089,000 6.9/12

CBS EVENING NEWS 8,357,000 1.9/6; 2,296,000 1.3/5; 1,604,000 5.4/10

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/27/14, 1/20/14 and 1/28/13. Most Current: 2013-2014 Season (9/23/13 - 2/2/14) and 2012-2013 Season (9/24/12 - 2/3/13).



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