Oliver Dowden Says 'Crass' Advertisement Depicting a Ballet Dancer Did Not Come From Him
The ad shows a ballet dancer with the text, "Fatima's next job could be in cyber (she just doesn't know it yet). Rethink. Reskill. Reboot."
UK Culture Secretary Oliver Dowden says that he was not involved in an ad that suggest a ballet dancer should retrain in "cyber." Dowden has called the government-backed advertisement "crass" and assure that it did not come from him.
The ad shows a ballet dancer with the text, "Fatima's next job could be in cyber (she just doesn't know it yet). Rethink. Reskill. Reboot."
The ad came from CyberFirst, a programme led by the National Cyber Security Centre to encourage young people to get into tech.
"This was a partner campaign encouraging people from all walks of life to think about a career in cyber security," Dowden tweeted. "I want to save jobs in the arts which is why we are investing £1.57bn"
Read the tweet below:
To those tweeting re #Fatima
This is not something from @DCMS & I agree it was crass This was a partner campaign encouraging people from all walks of life to think about a career in cyber security I want to save jobs in the arts which is why we are investing £1.57bn- Oliver Dowden (@OliverDowden) October 12, 2020
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