The Money Makers 1905

The Broadway grosses provide valuable information that can give insight into everything from what producers and investors choose to bring to Broadway next to what show might have a discounted ticket available for the average theatergoer. Historically, this data has been tracked for over a century. The collective data of many shows’ grosses over previous seasons presents patterns which contribute to ticket pricing decisions and scheduling decisions, such as when a limited run should plan to open and close. The grosses guide Broadway marketers and advertisers in every day decision-making as well, giving data to base spends and new placements on.