Serino/Coyne Videos

The co-founders of the Broadway Women's Alliance recently sat down with iHeartRadio Broadway's SJ Arnegger to talk about why they created their organization.

Theatrical advertising agency Serino Coyne has partnered with Sing for Hope as a part of an agency-wide service initiative to give back to New York City. Sing for Hope uplifts individuals and communities by mobilizing artists in service, bringing the power of the arts to those who need it most. "The arts belong to everyone. Sing for Hope creates opportunities for people to access the arts. As live entertainment marketing professionals, it is our job to support shows and artists. The next generation of Broadway composers could be inspired by a piano that is placed in their school or learning environment," said Angelo Desimini, Chief Executive Officer of Serino Coyne.

The company just shot a new TV spot, created and produced by eyeball and Serino Coyne Advertising Agency, which you can check out HERE. Below, we've got some behind-the-scenes footage from the big day, shot by Apples and Oranges, Studio.

Do you feel lucky? Below, watch Martin Short welcome the Broadway community to attend BC/EFA's upcoming poker game!

BroadwayWorld TV was bigger than ever in 2010, covering the world of theatre from GLEE to the Hollywood Bowl to Broadway to London and Beyond! Take a look back at some of 2010's most watched videos!

The New York Times just posted links to the first two 30-second commercials for SPIDER-MAN: Turn Off the Dark, which will begin airing on New York television on Monday. The ads, created by the Serino Coyne agency, feature production and rehearsal footage that has been shot in recent weeks. Click below to play!

The New York Times just posted links to the first two 30-second commercials for SPIDER-MAN: Turn Off the Dark, which will begin airing on New York television on Monday. The ads, created by the Serino Coyne agency, feature production and rehearsal footage that has been shot in recent weeks. Click below to play!