Type A Marketing News

Michael Maso, Managing Director of the Huntington Theatre Company (Peter DuBois, Artistic Director; Michael Maso, Managing Director) has announced that Anne Rippey will join the company as Director of Marketing on January 2, 2019.

Managing Partners Pete Milano, Nick Pramik and Ilene Rosen announced today the official launch of RPM, a new full-service entertainment advertising and marketing agency dedicated to Broadway and other live entertainment arts & culture clients. The company is based in Times Square's Paramount Building at 1501 Broadway and its website, now live, is HelloRPM.com.

The Kentucky Center announced today that Michael Porto has been named Senior Director of Marketing & Communications. Porto will be responsible for the creation and oversight of the Center's brand position as a leader in the local and regional arts and cultural community.

Temah Higgins, Executive Vice-President of Broadway Booking Office and DJ Martin, President of Bond Touring Group announce today the launch of Bond Theatrical Group, a fully independent Booking, Marketing and Publicity company for live entertainment productions across North America. 

The Shakespeare Theatre Company (STC) is pleased to announce the hire of a new Chief Marketing Officer, Michael Porto. Porto joins STC from Entertainment Marketing in New York City, where he served as the President of a performing arts consulting company specializing in professional theatre and dance. Porto's duties at STC, which began Monday, July 8, 2013, include a leadership role in creating a new overall marketing strategy during the 2013-2014 Season.

Type A Marketing (Anne Rippey, President) announced today that Michael Porto will take on the role of Executive Vice President of the company, working closely with Rippey on the marketing of Type A's slate of Broadway and National Touring productions

A recent article from Variety talks about the recent box office increase at MEMPHIS, despite star Montego Glover's vacation. Did Michelle Obama's visit coupled with the Tony Award turn around the destiny MEMPHIS?

One of Broadway's leading advertising agencies, SpotCo, has announced that it will launch a new division, which will offer added value marketing services, including sponsorship acquisitions, strategic partnerships, groups sales management, promotions and grassroots marketing. The creation of this new division marks SpotCo as the only advertising agency on Broadway to offer a complete range of services to its clients through media strategy, interactive, broadcast, and added-value marketing campaigns.

The Commercial Theater Institute's (CTI) annual three-day intensive training program, 'Producing for the Commercial Theatre' boasts an A-List faculty line-up. This unique program is designed to help foster the next generation of commercial theatre producers and is open to anyone interested in producing or co-producing on or Off-Broadway, on the road, or investing in commercial productions.

The Commercial Theater Institute's (CTI) annual three-day intensive training program, 'Producing for the Commercial Theatre' boasts an A-List faculty line-up. This unique program is designed to help foster the next generation of commercial theatre producers and is open to anyone interested in producing or co-producing on or Off-Broadway, on the road, or investing in commercial productions.

Broadway and tour marketing veteran Anne Rippey will head up Type A Marketing, a new independent marketing company