Spotco News

SpotCo, one of the world's leading full-service entertainment advertising and branding agencies, has announced that Shelby Ladd and Stephen Santore have been promoted to Managing Directors. They will assume their new positions immediately. 

In fall 2016, when it was announced that THE PLAY THAT GOES WRONG was coming to Broadway in the spring, I don't think many in the community thought it was the best idea ever. It was a play with no stars, announced for an open-ended run at The Lyceum Theatre (not exactly a house of hits). It was a success in London, but decidedly British seeming. Mischief Theatre, the company that created it, was an unknown quantity in the United States. The one 'name' it had was television and film producer/director/writer J.J. Abrams, who signed on as a producer after seeing it in the West End. And even his involvement was perplexing-known for his eye for action fare, the early ads humorously stated he 'must have lost a bet.' Yet the show is still running, making it Broadway's longest running play.

Want to take a behind the scenes look at one of the world's leading full-service arts and live entertainment advertising and branding agencies? It's your lucky day, because today (December 5) at 12:30PM, BroadwayWorld is taking you to the offices of SpotCo for a live tour! Tune in at 12:30PM to watch live!

Furze and Moore were recently joined by Executive Creative Director Bashan Aquart and SVP of Creative Strategy and Experiential Design Amanda Blackman for a chat with BroadwayWorld about the AKA vision, how it all got started, and where the industry is headed.

August 2017 marked the official launch of RPM, a new full-service entertainment advertising and marketing agency dedicated to Broadway and other live entertainment arts & culture clients.

Managing Partners Pete Milano, Nick Pramik and Ilene Rosen announced today the official launch of RPM, a new full-service entertainment advertising and marketing agency dedicated to Broadway and other live entertainment arts & culture clients. The company is based in Times Square's Paramount Building at 1501 Broadway and its website, now live, is HelloRPM.com.

On the second episode of BroadwayWorld's new theatre business podcast, 'The OHenry Report,' Broadway producer and investor, Oliver Henry Roth talks to four Broadway professionals about the ins and outs of replacing principal cast members in a Broadway show.

As part of the kick-off of BroadwayWorld's new Industry Section, we talked to Sara Fitzpatrick, CEO of ARTHOUSE. With a career that's spanned multiple larger agencies including Situation Interactive and SpotCo, she now runs her own boutique agency that specializes in all things digital marketing. We sat down with her in late July to get her take on the current state of the market & more...

Houston Grand Opera (HGO) has appointed Dale Edwards, a veteran of the New York performing arts marketing and advertising world, to the position of marketing director, it was announced by HGO Managing Director Perryn Leech. He assumes the position July 24.

Exhilarating fun and incredible fundraising were in the cards as Broadway fans, stars and behind-the-scenes players raised a spectacular $286,900 for Broadway Cares/Equity Fights AIDS on Monday, May 15, 2017, at the third annual edition of Broadway Bets, Broadway's official poker tournament.

An evening of revelry and friendly rivalry is in the cards for the theatre community when Broadway Bets, Broadway's official poker tournament, returns for its third edition on Monday, May 15, 2017. The event is produced by and benefits Broadway Cares/Equity Fights AIDS.

Tom Viertel, Executive Director of Commercial Theater Institute (CTI), the theater industry's leading training & professional development program for those interested in producing, announces the final line up for its upcoming Marketing Seminar today and tomorrow, March 9th and 10th at the Anne L. Bernstein Theater (210 West 50th Street).

Tom Viertel, Executive Director of Commercial Theater Institute (CTI), the theater industry's leading training & professional development program for those interested in producing, announces the final line up for its upcoming Marketing Seminar on March 9th and 10th at the Anne L. Bernstein Theater (210 West 50th Street).

INDECENT is inspired by the true events surrounding the controversial 1923 Broadway debut of Sholem Asch's GOD OF VENGEANCE - a play seen by some as a seminal work of Jewish culture, and by others as an act of traitorous libel. At a time when US borders were closing to immigration, INDECENT charts the history of an incendiary drama and the path of the artists who risked their careers and lives to perform it. 

Tom Viertel, Executive Director of Commercial Theater Institute (CTI), has announced the 2016 - 2017 Season. CTI is the theatre industry's leading training and professional development program and covers a wide range of topics featuring over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award®- winning producers. CTI programs include a 14-week program that explores producing in-depth, a 3-day intensive introduction to producing and half-day or one day workshops on specialized topics. More to be announced!

It was announced today that Michael Hildebrandt, until recently Director of Strategy and Development at Stage Entertainment Germany, will launch Dewynters in Germany. The new agency will join Dewynters in London and Spotco in New York, as part of reach4entertainment's growing global portfolio of leading entertainment and event marketing agencies.

Temah Higgins, Executive Vice-President of Broadway Booking Office and DJ Martin, President of Bond Touring Group announce today the launch of Bond Theatrical Group, a fully independent Booking, Marketing and Publicity company for live entertainment productions across North America. 

Tom Viola, Executive Director of Broadway Cares/Equity Fights AIDS turned to Facebook to announce the sad news that legendary BC/EFA auctioneer Lorna Kelly passed away on Wednesday, June 15th.

Theatre fans and Broadway's biggest behind-the-scenes players went 'all in' last night, May 16, 2016, at the second annual edition of BROADWAY BETS, Broadway's official poker tournament, raising a spectacular $247,800 for Broadway Cares/Equity Fights AIDS.

The just-released book features classic Broadway poster art and never-before-published preliminary posters