Founders of Bookzle and parents to two boys, Brandon and Natalie Shaw have discovered the major importance of reading aloud to children daily and they have developed a monthly children's book subscription that will help parents foster developmental improvement and literacy in their own children. Bookzle is not merely a 'book club' for children; it is the first of its kind to combine a monthly book subscription with support for parents and developmental progress tracking. A Kickstarter campaign was launched on July 1, 2016, in order to raise funds and enable the organization to purchase materials in large quantities, thus making the subscription service more affordable for all. The campaign already gained a few supporters and reached 10% of its goal in its first day.
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