Coming off of the success of its best year ever in 2010 and best quarter ever for 1Q'11, BET Networks announced that it will unveil a brand new slate of programming for BET and CENTRIC at its 2011 Upfront presentation at the Best Buy Theater in New York.
During its annual Upfront presentation to the advertising community, BET Networks will reveal its new consumer research, new programming strategy including scripted programs and original movies, and the reinvigorated direction for the company at New York City's Nokia Theatre. Touting the Network's unique understanding of black consumers through its 'African Americans Revealed' study, BET will reinforce its position as the world's #1 provider of black content with unprecedented reach to all types of African American consumers across all demographics and genres.
