ABC to Launch First VR Ad on This Week's QUANTICO
by Tyler Peterson
- Mar 4, 2016
ABC is today launching its first scripted virtual reality experience to coincide with the much anticipated midseason premiere of its hit drama 'Quantico,' which airs this SUNDAY, MARCH 6 (10:00-11:00 p.m. EST). Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve 'in world' with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt (Johanna Braddy) and Caleb Haas (Graham Rogers) as they track down and apprehend their assigned target. The experience is available at ?QuanticoVR.com, which includes instructions for accessing it on desktop and via Littlstar's app for headsets, mobile and Apple TV.
