JV Cruz News

To think globally and act locally in the current age of globalization might seem a little bit of a cliche; 'but it's far less common for [global] companies to really get it right because it's not just about [having] a local language website,' says The Economist. 'It means being where your customer is, speaking to them in their own language and, crucially, having culturally relevant messages and content.' Where most of these companies fail repeatedly, grassroots theater company Philippine Stagers Foundation (PSF) successfully embraces the decades-old mantra, especially resounding and resplendent in its current touring production, '#popepular: Pa'no Kung Pinoy Si Kiko?,' a new Filipino musical in Tagalog (Filipino).

To think globally and act locally in the current age of globalization might seem a little bit of a cliche; 'but it's far less common for [global] companies to really get it right because it's not just about [having] a local language website,' says The Economist. 'It means being where your customer is, speaking to them in their own language and, crucially, having culturally relevant messages and content.' Where most of these companies fail repeatedly, grassroots theater company Philippine Stagers Foundation (PSF) successfully embraces the decades-old mantra, especially resounding and resplendent in its current touring production, '#popepular: Pa'no Kung Pinoy Si Kiko?,' a new Filipino musical in Tagalog (Filipino).

For theater is a collaborative artform, yours truly gestured the creative team, cast, and production crew of grassroots theater company Philippine Stagers Foundation's (PSF) latest work, 'Filipinas 1941,' to join me on stage, together with Atty. Vincent Tañada, the show's writer-director-lead actor, to collectively accept the 2014 BroadwayWorld Philippines Regional Award for Best Filipino Musical (New/Revival) at Hotel Benilde Maison De La Salle earlier last week.