Emma Crossley News

The global smash hit musical MAMMA MIA! at London's Novello Theatre has announced a new ticketing scheme to reward early bookers as the show prepares for its 15th birthday celebrations in London in April 2014. The Early Bird pricing will take effect immediately on tickets purchased for Monday to Thursday performances on or after Monday 24 February 2014. Anyone booking four months or more in advance of the performance they are attending will be able to purchase top price tickets for £44, a saving of £20 on the regular top price. However, customers can only book through Delfont Mackintosh Theatres, either online, in person at the theatre, or by calling the Novello Theatre box office.

The annual London theatre initiative Kids Week was launched today with a special performance at Shakespeare's Globe from a 100-strong children's show choir supported by cast members from top West End shows. The choir was made up of ordinary children crowdsourced especially for the free event led by music theatre company Starling Arts.

With 24 of the 33 cast members changing on Monday 10 June 2013 at the Novello Theatre, this represents the largest cast change the London production of the smash hit musical MAMMA MIA! has seen since it first opened at in 1999.

With 24 of the 33 cast members changing on Monday 10 June 2013 at the Novello Theatre, this represents the largest cast change the London production of the smash hit musical MAMMA MIA! has seen since it first opened at in 1999.