West End's MAMMA MIA! Announces New 'Early Bird Pricing' Program

The global smash hit musical MAMMA MIA! at London's Novello Theatre has announced a new ticketing scheme to reward early bookers as the show prepares for its 15th birthday celebrations in London in April 2014. The Early Bird pricing will take effect immediately on tickets purchased for Monday to Thursday performances on or after Monday 24 February 2014. Anyone booking four months or more in advance of the performance they are attending will be able to purchase top price tickets for £44, a saving of £20 on the regular top price. However, customers can only book through Delfont Mackintosh Theatres, either online, in person at the theatre, or by calling the Novello Theatre box office.

Judy Craymer, creator/producer of MAMMA MIA! said: "I am delighted to be able to offer an extra special incentive to our loyal and enthusiastic audiences with a saving on their ticket price if they book four months or more in advance. It's a wonderful way to celebrate 15 exciting years in the West End and to thank our fantastic audiences."

The London cast of MAMMA MIA! at the Novello Theatre is led by Dianne Pilkington as Donna Sheridan, with Kim Ismay as Tanya, Jane Milligan as Rosie, Richard Trinder as Sam Carmichael, Neil Roberts as Harry Bright, James Gaddas as Bill Austin, Emma Crossley as Sophie Sheridan, Oliver Tilney as Sky, Jessica Daley as Ali, Stephanie Clift as Lisa, Dickie Wood as Pepper and Dan Krikler as Eddie. At certain performances, the role of Donna Sheridan will be played by Claire Poyzer.

MAMMA MIA! is Judy Craymer's ingenious vision of staging the story-telling magic of ABBA's timeless songs with an enchanting tale of family and friendship unfolding on a Greek island paradise. To date, it has been seen by more than 54 million people in 38 productions in 14 different languages grossing more than $2 billion at the box office. MAMMA MIA! The Movie is the highest grossing musical film and one in four households in the UK has the DVD, which is now Amazon UK's biggest selling DVD ever.

From West End to global phenomenon, the London production of MAMMA MIA! has been seen by more than 10% of the entire UK population. Now in its 15th year, the show has celebrated over 6,000 performances in London and has broken box office records in all three of its London homes; the Prince Edward, the Prince of Wales and its current home, the Novello. In 2011, it became the first Western musical ever to be staged in Mandarin in the People's Republic of China.

With music & lyrics by Benny Andersson & Björn Ulvaeus, MAMMA MIA! is written by Catherine Johnson, directed by Phyllida Lloyd and choreographed by Anthony Van Laast. The production is designed by Mark Thompson, with lighting design by Howard Harrison, sound design by Andrew Bruce & Bobby Aitken, and musical supervision, additional material & arrangements by Martin Koch.

MAMMA MIA! is produced by Judy Craymer, Richard East & Björn Ulvaeus for Littlestar in association with Universal.