Shine Horovits

Shine Horovits is an Israeli-American key art designer, digital artist and art director based in New York City. He is the founder of LIESTUDIO NYC, specializing in concept development, visual campaigns and entertainment key art for theater, film, television and music.

For Disney’s Frozen on Broadway, Horovits created official production imagery used across the show’s advertising and promotional campaign, including Times Square displays and the musical’s souvenir program.

For the North American tour of Frozen, he created the cover artwork for the souvenir program, production imagery, and the principal campaign image used in outdoor advertising throughout the United States and Canada.

For the West End production of Frozen at Theatre Royal Drury Lane, he created visual content for the production’s official social media campaign.

Horovits also developed the original concept for Disney’s major 2026 Hercules West End campaign.