The Adrienne Arsht Center Wins Eight Hermes Creative Awards
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County has been recognized by Hermes Creative Awards with eight awards in the 2016 international competition. The Center received three platinum and two gold awards as well as three honorable mentions for its communication and design strategies in various campaigns, including Lookingglass Alice, Vibrant @10, AileyCamp Miami and season brochures.
"We're very honored by the recognition the Center has received and thank our team for all their dedication to our cause," said Andrew Goldberg, vice president of marketing at the Arsht Center. "We strive to ensure that everything we share with the community reflects the immense talent and artistic beauty that frequents our stages throughout the year."
· TV Ad category, Lookingglass Alice: The Center's TV spot for the show, a circus-infused, modern retelling of "Alice in Wonderland", was produced in collaboration with Cinevative and ran more than 2,000 times on major networks and cable stations over the course of six weeks.
· Direct Mail Piece category, Spring Season Brochure: Designed by hi-gloss, a Miami-based advertising and marketing agency, the catalog covered the 2015-16 season, including performances, education and community programs, fundraising and institutional activities and other special events.
· Direct Mail Piece category, Fall Season Brochure: Also a collaboration with hi-gloss, the 30-page catalog was distributed to more than 200,000 households and businesses, as well as inserted in numerous local and national publications.
· Outdoor category, Lookingglass Alice: The artwork spanned six columns at over 7 feet tall in the Miami International Airport baggage claim for a total of eight weeks.
· Specialty Item category, Vibrant @10: To commemorate the Center's 10th anniversary season, it featured a temporary re-design of the Arsht Center logo on the campaign's marketing materials, such as the Stress "A" ball, which received this award.
· Nonprofit category, AileyCamp Miami: The Center collaborated with Reel Media HD to create a video on its summer dance program that offers scholarships to children from some of Miami's most underserved neighborhoods. The video's messaging aligned with the 2015 camp's theme of gratitude and received more than 1,500 YouTube views and is currently on rotation on Miami-Dade TV.
· Outdoor category, Vibrant @10: The campaign that celebrated their 10th anniversary season received recognition for Metromover wraps that included the temporary logo redesign.
· Advertising Campaign category, Vibrant @10: The Center was honored for its online and print advertising for the OOH (Out-of-Home) shelter, Metrorail strip and Metromover wraps as part of the Vibrant @ 10 campaign.
· Specialty Item category, Vibrant @10: The Center was recognized for its 10th Anniversary Lapel Pins, which were created among various promotional items to commemorate the anniversary.
The Hermes Creative Awards is an international competition for the best in traditional, digital and emerging technologies in marketing and advertising. Entries come from corporate marketing and communications departments, advertising, production and design agencies, as well as web and digital creators.
The Center continues to be recognized for its advertising and marketing campaigns over the years and has won more than 40 ADDY Awards since 2009. The ADDYs are the most significant awards competition in the industries, with more than 60,000 entries annually.
For more information about the Arsht Center, visit www.arshtcenter.org.
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County is made possible by the public support of the Miami-Dade County Mayor and the Board of County Commissioners, the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Tourist Development Council and the City of Miami Omni Community Redevelopment Agency, as well as the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture. The Adrienne Arsht Center also receives generous support from individuals, corporations and local, state and national foundations. In its 10th anniversary season, the Arsht Center thanks its institutional donors for their historic commitment to the performing arts and Greater Miami: Adrienne Arsht; Miami-Dade County; John S. and James L. Knight Foundation; Dr. Sanford L. and Dolores Ziff & Family; The Arison Family/Carnival Corporation; Knight Ridder Inc. and The Miami Herald/El Nuevo Herald; Sears Roebuck and Co.; Arthur F. and Alice E. Adams Foundation; Bank of America; Joyce and M. Anthony Burns; Audre and Donald Carlin, Hedy Carlin and B. Pair Carlin; The Cejas Family Foundation; Gilbert S. Kahn and John J. Noffo Kahn; Haskell Company; Miami Salon Group Inc.; Odebrecht; Peacock Foundation Inc.; Ryder Charitable Foundation; Terra Group; Wells Fargo and Lynn Wolfson.
About the Adrienne Arsht Center for the Performing Arts of Miami-Dade County
Set in the heart of downtown Miami and designed by world-renowned architect Cesar Pelli, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County is one of the world's leading performing arts organizations and venues. Since opening in 2006, the Arsht Center, a 501C3 non-profit organization, has emerged as a leader in presenting innovative programming that mirrors South Florida's diversity as well as a catalyst for billions of dollars in new development in the downtown area. Spotlighting legends and serving as a launch pad for local artists to make their mark on the international stage, the Center presents nearly 500 events each year across its eight flexible, state-of-the-art performance spaces. The Center programs 12 signature series, including the largest jazz series in South Florida, the biggest flamenco festival on the East Coast, and a robust program of new theatrical works as well as free programming for the community and an arts education program that serves nearly 30,000 children each year. As Miami's new Town Square, the Arsht Center also houses Brava!, a fine dining restaurant; the Café at Books & Books in the historic Carnival Tower and a weekly Farmers Market.
Visit www.arshtcenter.org for more information