Single Tickets For BABY IT’S YOU! Go On Sale 10/6

Pasadena Playhouse (Sheldon Epps, Artistic Director and Stephen Eich, Executive Director) announced today, that single tickets for the world premiere musical BABY IT'S YOU! go on sale on October 6. The production is presented by special arrangement with American Pop Anthology and Warner Bros. Theatre Ventures, in association with Universal Music Group. The new musical is written by Colin Escott (Broadway-bound Million Dollar Quartet) and Floyd Mutrux (Broadway-bound Million Dollar Quartet and the award-winning film American Hot Wax), and directed by Mutrux. BABY IT'S YOU! is about the passion and determination of New Jersey housewife Florence Greenberg, who in the early 1960's, discovered The Shirelles and built one of the most successful independent record companies with African-American song-writer Luther Dixon. At the dawn of the Civil Rights era, Florence and Luther became partners in more ways than one. Performances run November 6 - December 13 at Pasadena Playhouse (39 S. El Molino Avenue).

Overflowing with the greatest songs of the years immediately preceding the British Invasion, BABY IT'S YOU! tells the remarkable and little-known story of Florence Greenberg, as she took on the male-dominated music establishment and revolutionized pop music. Greenberg's Scepter Records influenced the most important movements in music to come - The Beatles, Motown, even folk-rock. BABY IT'S YOU! is the intriguing story of how classic records like "Baby, It's You," "Soldier Boy," "He's So Fine," "Dedicated to the One I Love," "Tonight's the Night," "Twist and Shout," and many others came to be made, and is the story of one woman's triumph in a male-dominated world.

BABY IT'S YOU! is presented by Pasadena Playhouse, by special arrangement with American Pop Anthology and Warner Bros. Theatricals, in association with Universal Music Group. Floyd Mutrux, Jonathan Sanger, Jerry Katell and Joan Stein produce on behalf of American Pop Anthology.

BABY IT'S YOU! plays at Pasadena Playhouse, 39 South El Molino Avenue in Pasadena from November 6 - December 13, 2009 with the official press opening on Friday, November 13, 2009. Performance schedule is Tuesday through Friday at 8:00 p.m.; Saturday at 4:00 p.m. and 8:00 p.m.; and Sunday at 2:00 p.m. and 7:00 p.m. Single tickets to BABY IT'S YOU! are available beginning October 6 by calling the Pasadena Playhouse at 626-356-7529 or by visiting the Pasadena Playhouse Box Office, open from 12:00 p.m. until 6:00 p.m. daily excluding holidays and online at www.PasadenaPlayhouse.org. Group Sales (15 or more) are available by calling 626-737-2851.

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