SAG-AFTRA Launches HYPOCRITE OF THE WEEK Campaign Targeting Ad Agency BBH

SAG-AFTRA Launches HYPOCRITE OF THE WEEK Campaign Targeting Ad Agency BBH

Actions speak louder than words. Today, SAG-AFTRA launched "Hypocrite of the Week," a multi-media campaigncalling out BBH's top leadership.

'You don't get to tell the world that you are an ethical company doing business in an ethical way and then walk out on your contractual obligations to your longtime partners," said SAG-AFTRA President Gabrielle Carteris. "BBH is illegally attempting to withdraw from our contract, claiming that it hinders their ability to 'deliver the greatest level of flexibility and value for their work.'

"As BBH well knows, SAG-AFTRA offers tailored agreements that provide flexibility and give producers the tools they need to hire the best union talent within competitive budgets. BBH is simply trying to walk out on their commitment to provide working actors with fair pay, benefits and a safe workplace. SAG-AFTRA actors know the truth and we are committed to shining a bright public light on BBH's doubletalk and hypocrisy."

Hypocrite of the Week, December 6: BBH's Global Chief Strategy Officer and NY Chairman Sarah Watson. Watson helps steer Times Up Advertising and has publicly spoken out about fairness and social justice, but the agency she leads is illegally attempting to withdraw from its commitment to the professional talent that helped build their company. No way, Sarah. Keep your word BBH and honor your agreement.

Strike Center:
Instagram: @sagaftra

SAG-AFTRA represents approximately 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other entertainment and media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. A proud affiliate of the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New York and local offices nationwide representing members working together to secure the strongest protections for entertainment and media artists into the 21st century and beyond. Visit SAG-AFTRA online at

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