Reprise Theatre Company Cancels THE APPLE TREE; Seth Rudetsky to Appear as Scheduled
The Board of the Reprise Theatre Company is announcing that they are entering into an exploratory phase in order to assess its future programming and the funding of that programming. This phase necessitates the cancellation of “The Apple Tree,” the third show of the 2011-2012 season, which was to have been performed April 17 to 29. Subscribers are being contacted to arrange refunds for “The Apple Tree” portion of season tickets, as they were previously with “The Baker’s Wife.”
The special event “Seth Rudetsky’s Deconstructing Broadway” on February 23 will be performed as announced, and tickets are still available by calling the UCLA Central Ticket Office at 310/825-2101 or visiting www.reprise.org. During this exploratory phase, the Board is planning to continue with these Reprise special events.
Reprise Managing Director Christine Bernardi Weil said, “Based on analysis of recent sales trends, we have projected that we will be unable to meet the required ticket sales and fundraising to responsibly mount the rest of our 2011/12 Season. We have decided to go on a hiatus from actively presenting productions. During this time, we will explore our business model and funding, with the goal of creating a more financially sustainable plan for our future work.”
Artistic Director Jason Alexander said, “Despite enormous critical and community praise, Reprise is being forced to reconsider the realities of our producing model. But we are extremely excited about several of the possibilities that we are currently exploring as they may result in a company that is more vital not only to our community, but to theater in general.”
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