Thrasher-Horne Center Rebrands with New Identity

Thrasher-Horne Center Rebrands with New Identity

For the first time in 13 years, the Thrasher-Horne Center has officially revealed a new brand name, cornerstone, mission and vision, along with a complete redesign of its website, The two theatres and conference center are now collectively known as the Thrasher-Horne Center with a new logo, color scheme, tagline and website to accentuate the updated mission. Additional elements of the new concepts will be revealed over the next year as part of an ongoing brand launch.

Since opening its doors in 2004, the venue has served the Northeast Florida community as the Thrasher-Horne Center for the Arts and Conference Center. Three years ago, the venue began transitioning out the latter portion of the name to represent one entity, the Thrasher-Horne Center. This re-imagination happened in conjunction with other various updates to the venue that included more contemporary programming, redesigned loyalty programs, and an exterior facelift to the 84,000 sq. ft. facility.

"All of the changes, updates and rebranding of the Thrasher-Horne Center have been an effort to better serve our community and patrons. For example, our new tagline, 'We're all about you,' emphasizes our primary operating principle, which is to focus on our guests first and foremost," said Executive Director Denton Yockey. "Our goal has always been to provide a great experience for the community, whether in one of our two theatres or our expansive conference center." The new circular logo symbolizes the joining of these two different functions together as a whole.

Website Redesign

The Thrasher-Horne Center has spent the past two seasons introducing the budding community of Clay County and the larger emerging region of Northeast Florida to entertainment options that thrill and excite, from incredible Broadway tours to nationally renowned musicians and comedians - many known as the best that the entertainment world has to offer. To match the elevated experience and increased rate in shows and offerings, the Thrasher-Horne Center has launched a completely redesigned website, The website now has an attractive, easy-to-use interface for patrons to quickly navigate and find everything needed for the perfect entertainment experience.

Brand Cornerstone

The new brand cornerstone, "to enrich lives through shared experiences," reflects the Thrasher-Horne Center's position in the community as a place for friends, neighbors, families and colleagues to come together to laugh, cry, be enriched and celebrate life.

Brand Vision

Thrasher-Horne Center has also revised its vision statement to more accurately reflect the changes to the venue. The vision promises that "at Thrasher-Horne Center, we aspire to become the premiere gathering place; the intersection of arts and commerce; the hub of community, education, and culture in Northeast Florida."

Brand Mission

The mission further supports that promise by building a strong foundation upon the following points:

· We pledge to present the very best of the arts through professional music, theatre, and dance.

· We guarantee to provide theatres, galleries, and meeting rooms for civic, cultural, and commercial events relevant to our community.

· We will serve diverse audiences of all ages comprised of residents and visitors of the Northeast Florida community.

· We vow to exceed our customers' expectations by treating them with care, consideration, and compassion in a first-class, state of the art facility that is accessible, comfortable, and convenient.

· We strive for excellence in all we do.

· We will be the cultural bridge between St. Johns River State College and our Northeast Florida community.

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