Broadway Social Insight Report - August 7, 2017: TERMS OF MY SURRENDER, 1984, COME FROM AWAY Top Growth
BroadwayWorld is excited to introduce our new weekly Social Media Insights article, where our Social Media Manager Alan Henry takes a look at the growth of all the current and upcoming shows playing on Broadway.
Check out our exclusive Broadway show data and growth tracking chart here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were Come From Away (2.29%), Dear Evan Hansen (2.14%), Miss Saigon (2.14%), and Charlie and the Chocolate Factory (1.17%)
The top growing current Broadway plays were Terms of My Surrender (10.80%), 1984 (5.71%), A Dolls House Part 2 (1.65%), and The Play That Goes Wrong (0.70%)
The top growing upcoming Broadway productions were Frozen (24.96%), Once on this Island (8.82%), Mean Girls (6.86%), and The Band's Visit (5.33%).
BWW Tweet of the Week
Here's something we thought was neat! We get a first look at Frozen - coming to Broadway this season.
The top growing shows this week on Facebook were Hamilton (+8,379), Come From Away (+1,085), Dear Evan Hansen (+1,068), and Aladdin (+976).
The shows with the least growth were The Phantom of the Opera (-209 likes), Oslo (+3), 1984 (+9), and A Dolls House Part 2 (+12).
The Broadway shows which had the most growth being talked about on Facebook were The Lion King (+3,698), Kinky Boots (+2,493), Cats (+2,331), and Miss Saigon (+2,292).
The Broadway shows which are down most being talked about on Facebook were The Great Comet (-13,682), The Phantom of the Opera (-8,286), Hamilton (-4,222), and Wicked (-3,139).
Check Ins Growth
The Broadway shows up in check ins for last week were Kinky Boots (+2,194), Anastasia (+1,002), Hello Dolly! (+933), and On Your Feet (+899).
The Broadway shows which had the most growth on Twitter were Dear Evan Hansen (+1,892), Hamilton (+1,452), Kinky Boots (+552), and The Great Comet (+450).
The Broadway shows which had the least growth on Twitter were The Book of Mormon (-8), Oslo (+1), Present Laughter (+2), and School of Rock (+9).
The Broadway shows which had the most growth on Instagram were Dear Evan Hansen (+4,066), Hamilton (+3,732), Kinky Boots (+2,362), and Wicked (+1,960).
The Broadway shows which had the least growth on Instagram were Oslo (-1), Present Laughter (0), The Play That Goes Wrong (+12), and Beautiful (+24).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Play - Terms of My Surrender
Top Musical - Come From Away
*Facebook/Twitter/Instagram data synthesis for current shows only.