Broadway Publicist Andy Snyder Launches Creative Agency, Thinkwell NYC

Broadway Publicist Andy Snyder Launches Creative Agency, Thinkwell NYC

Veteran theatrical publicist Andy Snyder has launched Thinkwell NYC, an independent agency for hire that specializes in the creation of publicity, marketing, and advertising copy, content and other written materials for agencies, firms, and individual businesses. Within the theatrical P.R. space, Thinkwell NYC will work in an exclusive partnership with DKC/O&M, generating a broad array of written materials for Rick Miramontez's publicity firm and its clients.

The range of services Thinkwell NYC offers includes the drafting of press releases, biographies, and public statements; the creation of advertising copy, scripts, taglines, marketing content, and web copy; speechwriting; ghostwriting; and branding. For additional information, visit or contact

"Andy is one the industry's best wordsmiths and creative strategists," Mr. Miramontez said, adding, "I am excited to continue our close professional association in this new capacity."

"Working with Rick over the past eight years has taught me the incalculable value of approaching every single piece of output with painstaking attention to detail," Mr. Snyder said. "This model allows me to focus entirely on delivering dynamic, strategic, and high-quality written materials for a wide range of clients, and allows my clients to focus their time and attention elsewhere."

Andy Snyder spent fourteen years as a New York-based entertainment publicist, with a concentration on Broadway. During his long-term tenure as Creative Director and Vice President of DKC/O&M, one of the theater industry's leading P.R. firms, he oversaw public relations strategy for dozens of award-winning and internationally known productions including Hello, Dolly!; A Doll's House, Part 2; The Glass Menagerie; The Front Page; The Humans; A Gentleman's Guide to Love and Murder; Vanya and Sonia and Masha and Spike; Sleep No More; and SPIDER-MAN Turn Off The Dark. He also served as longtime press representative for the American Theatre Wing, Jujamcyn Theaters, and a handful of high-profile personal clients.

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