Fabindia Presents SALAAM NONI APPA

Fabindia is proud to announce its association with 'Salaam Noni Appa', a play based on a short story from Twinkle Khanna's new, award winning bestseller titled 'The Legend of Lakshmi Prasad'.

Directed and acted in by the multi-talented artist Lillette Dubey, Salaam Noni Appa is an inspiring tale of two sisters trying to piece together their lives between loneliness and unexpected friendship laced with laughter, comedy and fun, as their lives go along. Salaam Noni Appa has characters of different age groups and the actors are attired in Fabindia apparel whilst the stage and the backdrop of the play also showcase some Fabindia's furniture and upholstery range.

Karan Kumar, Head of Brand and Marketing at Fabindia says, "Fabindia is delighted to present 'Salaam Noni Appa' - a contemporary Indian play, written, acted in and directed by acclaimed Indian artists and talent. With this initiative, Fabindia takes a leap in creating a strong theatre property for itself. Theatre for us is a perfect platform to engage with our discerning audiences whilst also providing us an opportunity to present our beautiful and vast craft-inspired product range. Given the initial response this first ever production has received, we are really excited to build on this association - one which could possibly be taken forward to more cities in the future"

The ace artist and director - Lillette Dubey adds, "Theatre has always been my first love, as it offers you infinite choices and possibilities whereas a film (for me) is very restraining unless, of course, it's a masterpiece. This particular story is close to my heart and I am sure the audience will be able to relate to it. I am also thrilled that one of my favourite brands - Fabindia has associated with us in this venture. Their apparels and furniture add that extra verve to the play".

Other prominent cast of the play are Darshan Jariwalla - acclaimed film, television and stage actor, Jayati Bhatia, a famous television and theatre actor who started her journey with TV serials such as Itihaas, Kanyadaan, Kutumb and Kahani Ghar Ghar Ki.

The play has received an overwhelming response at the premier held at the Royal Opera House in Mumbai and at Sirifort Auditorium in Delhi. Having covered Bengaluru, Mumbai and Delhi, Salaam Noni Appa will now be touring the cities of Bengaluru, Pune, Jaipur, Kolkata and Hyderabad whilst also returning to Mumbai.

About Fabindia:

With 265 stores across 98 cities in India and 11 international stores, Fabindia Overseas Private Limited is India's largest retail platform for a wide range of products produced by artisans living largely in rural areas. Our endeavour is to blend indigenous craft techniques with contemporary designs in order to present aesthetic and affordable hand crafted products to today's consumers using natural materials and fibres. The product range extends from a large variety of garments for men, women, teens and children to home furnishing, floor covering, furniture, gift-ware, jewellery, organic food and personal care products.