Sales and Marketing Manager - Second Stage Theater

SALES AND MARKETING MANAGER



The Sales & Marketing Manager is responsible for coordinating the sales initiatives of the theatrical season; both off Broadway at the Kiser Theater and on Broadway at the Hayes Theater. Reporting to the Director of Marketing & Communications, this position functions as a central hub among advertising agency, box office, development department, and telemarketing to coordinate and execute sales goals. Specific duties include:



Subscription Efforts (50%)

- Develop timelines, initiate renewal plans, and work to maintain a strong subscription base year over year

- Work with ad agency in the development and execution of subscription acquisition campaigns including trafficking materials for approvals

- Communicate all initiatives and strategies with the box office and telemarketing

- Create and deliver leads to telemarketing manager

- Manage a cross-departmental subscription task force, sharing important sales trends and updates



Single Ticket Efforts (50%)

- Develop email strategy, and manage email lists and calendars for development and marketing departments

- Work with ad agency in direct mail initiatives, building mail trade lists, trafficking

- Analyze daily sales trends and adjust pricing to maximize revenue and attain/surpass goals

- Communicate sales strategies, current promotions, and discounts to box office managers



Additional

- Manage Tessitura ticketing system for both our customized subscription path and our single ticket buyer path

- Manage Prospect2 email system for automated pre and post show emails as well as all other company wide initiatives

- Manage departmental budgets



Ideal candidate will be a strategic and creative thinker and have 3+ years of arts marketing experience with direct ticket sales and campaign management experience, an understanding of not-for-profit structures and dynamics; demonstrated ability to achieve sales goals; excellent writing/communication skills. Knowledge of Tessitura, TNEW, Prospect2, Audience360 a huge plus.



Generous benefits package including health/dental insurance and 401(k) plan with match included. Second Stage Theater is an equal opportunity employer and encourages all to apply.



Send resume and cover letter with salary requirements to jobs@2st.com.



Second Stage Theater is an equal opportunity employer and encourages all to apply.