Broadway In Chicago Launches Audience Rewards Program

Broadway In Chicago has announced the launch of Audience Rewards for the Chicago market. This is a national loyalty program for arts fans that began in New York and is now named "The Official Loyalty Program of Broadway," attracting over 1 million members. The program allows audience members to earn points redeemable for show tickets and other memorabilia and merchandise.

Audience Rewards was created through an unprecedented partnership between Broadway theater owners and performing arts centers throughout the United States. The program, which began in 2005, has more than 1,000 new members joining daily and is the first and only loyalty program of its kind. Members are able to take advantage of hundreds of point-earning offers and ticket redemptions, and gain insider access to special events and advance ticketing for new shows nationwide. In addition, Audience Rewards members can also earn and redeem partner points for their theatre ticket purchases with other rewards programs such as Starwood Preferred Guest®, Delta SkyMiles® and Best Buy® Reward Zone®.

Membership in Audience Rewards is free. Local arts fans can sign up at www.BroadwayInChicago.com. Customers who sign-up will receive points for purchasing tickets for participating Broadway In Chicago shows at the Cadillac Palace Theatre, Oriental Theatre, Bank of America Theatre, the Broadway Playhouse at Water Tower Place and the Auditorium Theatre of Roosevelt University. These points can then be redeemed by members for participating shows in Chicago or at over 30 participating shows on Broadway in New York. To join Audience Rewards, visit BroadwayInChicago.com and click on the Audience Rewards Button to sign up. Once members have an ID and password, they will begin earning ShowPoints and gaining access to special members-only benefits.

"Broadway In Chicago is excited to partner with Audience Rewards," Eileen LaCario, Vice President of Broadway In Chicago said. "We are so appreciative of all of the loyal theatergoers in Chicago and this gives us another way to give them insider opportunities and to thank them for their patronage."

ABOUT BROADWAY IN CHICAGO

Broadway In Chicago was created in July 2000 and over the past 10 years has grown to be one of the largest commercial touring homes in the country. Nederlander Presentation, Broadway In Chicago lights up the Chicago Theater District entertaining up to 1.7 million people annually in five theatres. Broadway In Chicago presents a full range of entertainment, including musicals and plays, on the stages of five of the finest theatres in Chicago's Loop including the Bank of America Theatre, Oriental Theatre, Cadillac Palace Theatre, the Auditorium Theatre of Roosevelt University and just off the Magnificent Mile, the Broadway Playhouse at Water Tower Place.

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