VIDEO: Andrew Rannells & More Say Enough to 'Boys Will Be Boys' in New PSAs
In an exclusive release, Mariska Hargitay's Joyful Heart Foundation today launched "Enough," a new series of broadcast, online and outdoor public service announcements (PSAs) that challenge the idea that "boys will be boys," and the deeply entrenched societal attitudes that have excused, minimized and helped perpetuate sexual and domestic violence.
Watch one of the PSA's below, and click here to watch the entire series!
Featuring an all-male cast, the series speaks to the excuses that are so often heard - whether in a locker room, board room, school yard, or living room. The PSAs invite men to become an active part of the movement to address, prevent and-one day-end this violence. Viewers are encouraged to take apledge that includes a commitment to: speak up, support survivors, stand up, talk openly about these issues, and model respect. In addition, supporters are encouraged to change their social media profile picture, and share on social media using #ChangetheCulture and #Enough.
The campaign was co-produced by Joyful Heart and Viacom Velocity, and directed by advocate, actress, director, producer and Joyful Heart Founder Hargitay. It was developed by Rachel Howald from Invisible Man and edited by Jean Taylor at Wax.
"Deep cultural change does not happen overnight," said Hargitay. "It's going to take time. It's also going to take smart, engaged, committed, creative, determined people applying their best thinking to these issues. It's going to take enough people in enough communities deciding that they've had ENOUGH."
The new PSAs feature such notables as: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.
"Moments like this one, as difficult as they are to stomach, are so important," said Maile M. Zambuto, National CEO for The Joyful Heart Foundation. "With the deeply entrenched attitudes and beliefs that have perpetuated sexual and domestic violence for so long on full display, the need for change is urgent and impossible to ignore. As a SURVIVOR of sexual violence and advocate who has dedicated 25 years to working for change, I am encouraged by the fact that people across the country are insisting on deeper examination, less judgment, more compassion, accountability, justice, and change."
The PSAs will be distributed to markets across the country. In addition, Viacom will air the spots nationally across their television stations (including MTV, VH1, TV Land, BET, and Spike), as will Verizon FIOS.
Learn more about the issues and take a pledge that includes a commitment to: speak up, support survivors, stand up, talk openly about these issues, and model respect: