TONIGHT SHOW Rebroadcasts Prevail Over Competition for Week of 3/9
By: Caryn Robbins Mar. 19, 2015
A week of encore telecasts of "The Tonight Show Starring Jimmy Fallon" has prevailed in both adults 18-49 and total viewers versus a week of originals of "Late Show with David Letterman" and a week of four first-runs and one encore for "Jimmy Kimmel Live."
For the week of March 9-13, Fallon's rebroadcasts averaged a 0.83 rating in adults 18-49, giving him a +24% margin over the 0.67 for "Kimmel" (which aired an encore on Friday and featured President Obama as a guest on Thursday's original) and a +57% advantage over the 0.53 for Letterman, which aired first-runs throughout the week. At 12:35 a.m. ET, a week of "Late Night with Seth Meyers" rebroadcasts (0.42 in adults 18-49) outrated CBS's encores of "Late Late Show" (0.31) in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Versus their most recent week of rebroadcasts, Jan. 26-30, Fallon was up +4% in adults 18-49 (with a 0.83 rating vs. a 0.80) and up +8% in total viewers (3.009 million vs. 2.780 million) and Meyers grew by +14% in 18-49 (0.42 vs. 0.37) and +13% in total viewers (1.369 million vs. 1.211 million). WEEK 25 Show...18-49...total viewers 11:35 p.m.-12:35 a.m.Tonight (R)...0.83/4...3.009 million
Dave (R)...0.53/2...2.822 million
Kimmel *...0.67/3...2.935 million
Nightline...0.44/3...1.739 million 12:35-1:35 a.m.
Seth Meyers (R)...0.42/3...1.369 million
Late Late Show (R)...0.31/2...1.193 million 1:35 a.m.-2:05 a.m.
Carson Daly (R)...0.24/2...0.798 million * Friday's "Kimmel" "was an encore.
SEASON AVERAGES Show...18-49...total viewers 11:35 p.m.-12:35 a.m.
Tonight...1.17/6...4.043 million
Dave...0.52/2...2.764 million
Kimmel...0.64/3...2.755 million 12:35-1:05 a.m.
Nightline...0.41/2...1.711 million 12:35-1:35 a.m.
Seth Meyers...0.49/3...1.560 million
Late Late Show...0.33/2...1.393 million 1:35 a.m.-2:05 a.m.
Carson Daly ...0.29/2...0.854 million
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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